Page 14 - #48 English

Product

The New Keurig Kold Machine
Although the sales of Keurig 2.0 is not as high as expected, Keurig Green Mountain is going to launch its latest
Kold machine, a single-serve brewer that enables consumers to make iced coffee, iced teas, sodas and sparkling waters
at home by pressing one button. During this
critical time of the business, this Kold machine
offers the best hope for Keurig Green Mountain
to boost the sales as this product is also backed
by Coca-Cola. Although doubts have arisen over
whether the Kold machine will succeed or fail,
Keurig Green Mountain is confident that the
machine will become very popular since more
people are now drinking cold beverages as
seen in the decline of its hot brewer sales. It is
expected that Keurig will be able to reach new
consumers with the Kold machine. The machine
will be available online late this year and will be
sold in retail stores across the US next year.

Rita’s Italian Ice Replacing Frozen Custard with Soft Organic Cold Pressed Juice Blends by Jamba Juice
Serve Ice Cream After the initial launch of the Cold Pressed Juice
When Rita’s Italian Ice does not have enough eggs line in late last year, Jamba Juice has recently debuted its
to make their well-known frozen custard, they offer the new product line, Organic Cold Pressed Juice Blends, in
soft serve ice cream instead. Since in the daily making of selected stores in California and New York and will later
4,500 gallons of custard, a large number of eggs or 1,600 expand the products into other markets. The Organic
pounds of egg yolks is needed each day. The bird flu Cold Pressed Juice Blends are high pressure processed to
outbreak has made it impossible for Rita’s Italian Ice to preserve the flavor of raw fruits and vegetables and placed
get such a large amount of eggs. Continuing to make the in a bottle to make it more convenient for consumers to
same high quality custard in this situation means that the include more fruits and vegetables into their diets. These
products will be too expensive and the customers will not new products come in a variety of delicious flavors, includ-
be able to afford them. Therefore, near 600 Rita’s Italian ing Organic Tropical Greens, Organic Orange Reviver,
Ice stores across the US have decided to transition to soft Organic Cayenne Lemonade, Organic Mango Limeade and
serve ice cream until the shortage is over. Organic True Greens.

Baskin-Robbins Returning to Ireland India to Become Mövenpick’s Top 10 Markets
Baskin-Robbins, owned by Dunkin’ Brands, is going The Swiss gourmet ice cream, Mövenpick has
back to both the Republic of Ireland and Northern Ireland opened only 3 stores in India since it re-entered the India
with 5 stores in the Republic and 3 stores in the North dur- market in 2013; however, according to its latest business
ing its first phase. The company is also seeking franchisees plan, Mövenpick will have 50 stores across India within the
to open the shops across Ireland as it aims to continue to next 3 years. In order to expand the business, Mövenpick
expand in Europe. As the brand is based in Massachusetts, will employ a mix of franchise stores and company-owned
this expansion will be a great opportunity for the brand to stores and most of the stores will be Mövenpick Cafés, add-
grow internationally. Initially, the ing coffee and dessert to the regular ice cream menu. In
cities that Baskin-Robbins has in addition, Mövenpick is about to launch its home delivery
mind for their ice cream specialty service in a few months. As a result of this 5 million US
shops are Belfast, Dublin, Cork, dollar expansion plan, it is believed that India will be among
Galway, Waterford and Wexford. the top 10 markets for Mövenpick in terms of size.

14