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World News

GROM Acquired by Unilever Ben & Jerry’s Japan-Exclusive Flavor: Lemont. Fuji
Although Unilever is already the world’s biggest ice It is time for Japan to have its Ben & Jerry’s signa-
cream manufacturer, it never seems to stop strengthening ture flavor and it is called Lemont. Fuji. Its name is derived
its premium ice cream portfolio. Recently, the company from the words “lemon” and “Mt. Fuji” and the ice cream
has purchased the premium Italian gelato GROM to capital- itself is made from Japan-sourced premium ingredients.
ize on the market growth of the premium gelato market. The highlight is that the lemons used in the making of
GROM’s gelato is famous for its premium ingredients from this lemon ice cream are grown on Setouchi islands in
its own organic farm Mura Mura and 100% natural flavors the Seto Inland Sea of Hiroshima Prefecture. In addition,
and colors. Unilever has assured that GROM’s long-time considering its name, Mt. Fuji does not only refer to the
customers will continue to be served with the same tasty famous Fuji Mountain but
flavors at over 60 existing GROM stores around the world also Fuji apples from Fuji-
that have been opened since 2003. Under the new own- saki in Aomori Prefecture;
ership, each store will be therefore, pieces of Fuji
operated as a standalone apples are distributed in
unit, while GROM found- ideal proportion through-
ers Guido Martinetti and out the ice cream. This ex-
Federico Grom will still clusive lemon flavored ice
be managing the business cream comes with chunks
from its headquarters in of cinnamon cookies. Lem-
Turin. After the acquisi- ont. Fuji was launched on
tion, GROM will be intro- September 12, 2015, and
duced to new markets to you can now order it at all
promote its growth. Ben & Jerry stores across
Japan.
Nescafé 360°
This is the first time for coffee consumers to gain Peet’s Coffee & Tea Acquires Stumptown
a fully immersive virtual reality experience! Launched on Coffee Roasters
November 29, 2015, Nescafé 360° is a mobile application Peet’s Coffee & Tea is taking another impor-
that allows all coffee lovers to directly experience a coffee tant step in the premium coffee market by buying a
plantation in Brazil as coffee cherries are being harvested high-end specialty coffee company Stumptown Coffee
through the stereoscopic image through Google’s virtual Roasters. After the acquisition, Peet’s Coffee & Tea
reality viewer, called Google Cardboard. As the viewers turn will have a full ownership of Stumptown; however,
around, the 3D videos will make them feel as if they were both coffee brands will continue to run independently
standing in the midst of the coffee farm. With Nescafé 360°, without selling the products of one another to main-
consumers can see how Nescafé helps its supplier farmers tain the uniqueness of each brand. The changes in the
offer better quality coffee, stores are likely to go unnoticed by regular customers.
higher yields and higher By acquiring Stumptown, JAB Holdings Company, the
income as consumers majority owner of Peet’s Coffee & Tea, expects further
today are becoming more growth of both brands in this increasingly competitive
mindful of sustainable premium coffee market.
concerns.

World’s First 100% Compostable Pods: PurPod100 by Club Coffee
In collaboration with the Bioproducts Discovery and Development Centre at the University of Guelph,
Club Coffee has developed PurPod100 that is industrially compostable, namely that it can be fully break down in
commercial composting processes. Recently, the PurPod100 was certified by the Biodegradable Products Institute
(BPI) as it had been tested in approved independent laboratories and independently verified according to ASTM
D6400 and D6868s standards. As a result, Club Coffee’s PurPod100, which is made of plant-based resins and leftover
coffee bean skin from the roasting process, is the world’s
first certified 100% compostable single-serve pod for cof-
fee, tea and other hot beverages. The invention is due to
the concerns of consumers over the increasing amounts
of waste generated by traditional single-serve pods. As the
PurPod100 can be used with most K-Cup brewing systems,
consumers now have a perfect pod that they can use to
brew the hot beverages and help protect the world at the
same time.

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