Page 10 - #49 English

Society

Coffee & Art Fringe Festival Asia 2015
Kuala Lumpur, Malaysia

The third edition of CAFFA 2015 kicked off as mixology sessions by Monin Asia, Latte Art Jam with
with a great response from the public and coffee enthu- the 2015 World Barista Champion, Sasa Sestic, Milk tast-
tiasts that braced the haze throughout the 3 day event. ing with Magnolia and many more.
Thousands of guests attended the festival held in Publika The festival also featured art exhibitions by
Shopping Gallery, Solaris Dutamas, located in the heart Justin Y, installations by Secret Hideout, Ajim Juxta and
of Kuala Lumpur. Dumpster+, followed by a “Hari ini dalam (MY) Sejarah”
Partnering with sponsors Nescafe, Dankoff Cof- Photography Exhibition in both Whitebox and Blackbox.
fee Specialist, Eciatto Group, Magnolia and many more. Performances by several artistes at the outdoor
The exhibition featured some of the best coffee roasters, stage were well received by the audiences, which fea-
distributors and major players of the Malaysian coffee tured local live bands, BBOY Dance Competitions, Poetry
industry. Most of the exhibitors featured activities such Reading and also a Doodling Competition.

Coffee Opera Hipster...coffee and music flash mob

tiana Vanderlei and tenor
Ivan De Fabiani, already
in the cast of Rigolettolast
summer in Macerata was
applauded for a long time.
The two singers, individ-
ually and as a duet, per-
formed some of the most
world famous opera arias
of Italian composers.
The strength of a global leader in its sector that Appreciation for the original event and the Sferi-
produces entirely in Marche region (Italy) and exports sterio, which was not well known to guests (especially
to over 120 countries, is also in the values, tradition, Asians, Americans and northern Europeans), crowned
history and culture of its territory. This was underlined the success of the Nuova Simonelli Group over all five
by Nando Ottavi, President of Nuova Simonelli Group, days at Host Fiera di Milano. Thousands of operators
greeting the more than two hundred guests from all visited the large exhibition area from Marche that present
continents. They were invited to the Milan La Triennale news from its two brands, Nuova Simonelli and Victoria
for an evening dedicated to Made in Italy, coffee and Arduino. In addition to their design, the coffee machines
opera music. produced in Belforte del Chienti, including an eco-smart
The gathering, which was held as part of Host Musica, were greatly acclaimed for their innovative tech-
Milan 2015, the largest international exhibition of prod- nology. Among these, there was particular interest in the
ucts and equipment for bars, restaurants and hotels, 'Espresso management system’ that, based on the wi-fi
was organized by Nuova Simonelli in collaboration with cloud data transmission, enables the work flow of coffee
Macerata Opera Festival and the Consorzio Marche Spet- machines, their trends and their energy consumption to
tacolo (Marche Entertainment Consortium). be controlled from PCs, tablets and smartphones. The
Opera music was mixed by DJ Nico Note and system was designed by Nuova Simonelli in collaboration
pictures of the Sferisterio were projected along the wall with E-Lios, a spin-off from the University of Camerino,
of the large reception room at La Triennale to welcome another excellence of the Marche region, which was also
the guests and were an accompaniment throughout the presented on this occasion by the Belforte company. The
evening, with a surprise ending. A flash mob created and remote control system, shown in operation during Host,
curated by the artistic director of Macerata Opera Festi- received the appreciation and interest of several top im-
val, Francesco Micheli. The performance of soprano Ta- port managers of international coffee shop chains.
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