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LA MARZOCCO PRESENTS OUT OF THE BOX 2015

La Marzocco, the world leader in the specialty coffee sector in light of
its innovative high end professional coffee machines, inaugurates its new edition
th
nd
of OUT OF THE BOX, from October 22 to 24 , 2015, at Magna Pars Milano. A
unique opportunity to uncover La Marzocco in all of its expressions, from the
company’s values to its quality approach, from origin to the cup, to the presenta-
tion of new projects and products.
OUT OF THE BOX, launched for the first time in 2009 as an off-site
event in concomitance with HOST is the personal expression of the company
and is aimed at La Marzocco’s family of partners and the much wider network of
coffee lovers in general.
The 2015 edition of OUT OF THE BOX revolves around leadership,
culture and sustainability, with the participation of international speakers who
will be presenting original and thought-provoking topics. These are translated, at
a more tangible level, into the unveiling of La Marzocco’s latest prototypes and
the results of cross- scientific studies (i.e. in collaboration with the University of
Rome 3, World Coffee Research, Illy).
The international community of coffee will encounter a variety of
presentations and debates, and parallel cultures, from visual arts to music. For
all industry players, this event is the occasion for product previews, interactive
workshops, Q&A sessions led by industry leaders, roasting-blending-cupping
time with experts, research on the quality and properties of water and the True
Artisan Café (to get acquainted with, and to promote, local and international
roasters).
Out of the Box 2015 is setting up spectacular installations (with the
renown vertical machine “Fiorenza”, the “aquarium”, the “darkroom”, etc.) as
well as displays of the latest machines for both professional and domestic use: the
multi-award-winning Linea Mini, designed for the home, will have six dedicated
chrome-thematic areas within the location; the revolutionary La Curva prototype
- a groundbreaking revision of the lever machine from the 50’s, this model and its
patented technology provides 21st century, avant-garde performance; the Linea
PB with its innovative “Auto Brew Ratio”; new models in the acclaimed “Strada”
product range, and several examples of customization.
In order to spread the La Marzocco philosophy and the concepts of
quality, innovation, and community, OUT OF THE BOX participants will have the
chance to experience coffee equipment in an itinerant and multi-media fashion,
as well as interact with the La Marzocco team at the “Toscana Ballroom” and “La
Marzocco Lab”.
In collaboration with PRORASO, there will be a relaxing, sensorial space
to enjoy a temporary Vintage Barber Shop experience.

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