Page 92 - #51 English

Chain

Story and Photos by Coffee t&i Thailand

Italy has a long history of culture and art.
The charming country isn’t just known as the
birthplace of the world’s favourite food, pizza, but
it’s also the fashion capital of the world and home to
world famous tourist attractions. Italians love their
coffee and drink around 3-4 cups a day, making coffee
one of their dominant cultures. There are countless
coffee shops in Italy, but if you mention true Italian
coffee, Segafredois the brand that is loved by Italians
and people around the world who are regulars at one
of Segafredo’s 600 stores across the world.

The Birth of SegafredoZanetti Espresso
Segafredo Zanetti Espresso began in Italy
around 3 decades ago by Zanetti family. The family
Segafredo another step by opening a coffee shop and created an
was running a roaster when they decided to take it
authentic Italian brand. Segafredo now reaches out
all over the world, including South America, Brazil,

Asia. In 2007, Central Food retail Co.,Ltd. decided
True Premium Italian Coffee Malaysia, South Korea, China, Japan, and South East
to bring Segafredo into Thailand. Since then the
brand expanded to 14 stores, 10 in Bangkok and 4 in
major tourist cities like Chiang Mai, Pattaya, Phuket,
and Samui. This edition of CTI will let you in on the
interesting facts and story of the famous brand from
Mr.Thanapon Tangkananan, Senior Vice President
Store Development/Leasing and F&B of Central
Food retail.

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