Page 99 - #52 English

The red line in the graph shows the average
number of people in a family. The number continuously
decreases since 1953 to 2.5 people per family in 2013.
A family often consists of the parents and a child or no
child, and this decrease in population may be the result of
economic recession. Influenced by the population change,
single-serve products are becoming the choice for most
consumers because they can be made in small servings.
Instant 3 in 1 coffees and drip bag coffees are growing
continuously, with drip bag production doubled from 2003
to 2012. The blue line shows the decrease in drip bag price
as production increases. Average drip bag price now can be
as low as 27 Yen or 10 Baht.

Japan Coffee Market Share
7-11 has made a critical change in their coffee We find a twist
offerings by introducing drip coffee. Automatic drip brewers for any
became extremely popular in a very short time, selling over
600 million cups per year, because it’s 100% Arabica coffee at
only 100 Yen. The aroma of freshly brewed coffee also makes
these stores more inviting, and if you want to do better than
7-11, you’ll need better coffee or cheaper price.
As coffee professionals, we should consider cheaper
price or better quality coffee, as well as other ways to
differentiate our shops from convenience stores like 7-11. Our business approach is simple: to be the best quality partner
It’s important to add value to what we have and build new for quality partners offering quality brands. Starting with
market in order to identify better quality and price, and reliable sourcing, we deliver an astounding variety of premium
create uniqueness. teas, fruits, herbs and their extracts – produced and refined
in-house. According to our very high quality standards and
overseen by our experienced tea experts.
Our broad scope for innovative product creation and turnkey
manufacturing allows us to offer the benefits of a true one-
stop shop. From tailored recipes to packaging. Whatever your
needs, we find the right twist for you.

Special Thanks The world of tea under one roof
Mr. Yukihiro Sugimoto www.haelssen-lyon.com
Green Coffee Division Kobe Team
Central & South America Origin Coffees
S.ISHIMITSU & CO.,LTD
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