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Emack&Bolio’s boasts over 30 different ice-cream fla-
vours, including yoghurt ice-cream, ice-cream cakes, hot fudge
sauce, and ice-cream condo, which is Emack&Bolio’s signature
ice-cream . “We offer milk-based ice-cream, sorbet, and yoghurt.
The yoghurt ice-cream is not very acidic and goes perfectly well
with Oreo or chocolate. Health conscious customers also love the
non-fat yoghurt and those who are lactose intolerant can enjoy
our sorbet. Emack&Bolio’s actually has over 100 flavours, includ-
ing flavours created specially for holidays or festivals. However,
we have to get approval for each flavor from FDA Thailand, so
we currently have 34 flavours here,” Walaikorn said.
In addition to quality product, another vital business
aspect is quality staff. “We test our staff constantly on how
organized they are, how they take care of customers, and how
they talk to customers. Staffs at different location are trained
differently to suit different target customer. For example, staffs
at Siam store must be able to speak English so they can describe
the product to foreigners, while staffs at Central Ladprao em-
phasis on customer services,” Walaikorn emphasizes on the
importance of staff training. Thailand’s Ice-cream Industry
Emack&Bolio’s main customers are discerning con- Compared to other countries, Thailand’s ice-cream
sumers of all age who love quality food and sweets. Whether consumption is still very low, and Ben believes that Thailand’s
they are ice-cream lover or not, Emack&Bolio’s would be the ice-cream industry is growing as the people are eating more ice-
choice when they think of ice-cream. “Emack&Bolio’s customers cream. “There are plenty of new ice-cream shops with variety of
are similar to Starbucks customers. They would stick to their concept for consumers to choose. Thailand is a tropical country
favourite shop and hardly go anywhere else. Once you’ve tried and the people now tend to enjoy more and more ice-cream.” To
our delicious premium ice-cream, you wouldn’t want to go to encourage people to eat more ice-cream, Emack&Bolio’s plans
other ice-cream shop,” Ben added. to adjust the ice-cream to bring familiar taste to the consum-
ers such as the seasonal mango and sticky rice ice-cream. The
company also plans to open more franchise stores for those who
are interested in Emack&Bolio’s delicious premium ice-cream.
“Everyone should try our ice-cream. We are more than
happy to let you taste a sample of the ice-cream until you find
the one you like before you buy it. Don’t be afraid to ask for
a sample, because the price might be higher than others and
we want you to really enjoy it. We want Thai people to know
that our ice-cream is different from other ice-cream here in
Thailand.” If you are an ice-cream aficionado and crave tasty
and fun premium ice-cream, Emack&Bolio’s is your answer.
Emack&Bolio’s is always happy to welcome new regular cus-
tomers!

Special Thanks
Benjamin Leiner, Founder and Chief Ice-cream Officer (CIO) of
NYC-Thai BD Co. Ltd., and Mrs. Walaikorn Leiner, President
of NYC-Thai BD Co. Ltd., master franchise of Emack&Bolio’s
Thailand.
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