Page 18 - #55 English
P. 18
Product
Illy Launches First-Ever Extra Dark Roast Coffee
The beautiful taste of illy is celebrated the world over as the pinnacle of what coffee can
be. Now, savor the distinctive illy blend in Extra Dark - roasted slightly longer to deliver an intense
body and extra bold, never bitter taste with notes of dark chocolate and caramel.
Our unique blend is composed of the finest 100% Arabica coffee beans from 9 of the best
origins in the world. This exceptional coffee is dark roasted to perfection and expertly ground for
drip coffee makers and French press.
Our unique pressurized coffee packaging preserves the flavor and complexity of the illy
blend while enhancing the coffee’s aroma and ensuring optimal freshness and consistent, never
bitter taste.
“The extra dark roast market has for years been saturated with over-roasted beans,
marked by an unpleasant, overly bitter taste,” said Mark Romano, Senior Vice President of Quality,
Education, and Sustainability for illy North America. “There are over 1,000 flavors and aromas that
emerge as coffee is roasted. It takes skill, experience and scientific knowledge to push the param-
eters without burning beans, and create appealing aromas and flavors. We have achieved this goal
with new illy Extra Dark Roast.”
illy ground coffee, available in Medium, Dark and Extra Dark Roasts, is coarsely ground
to provide optimal extraction and flavor.
shop.illy.com
Blue Bottle Perfectly Ground
We never thought pre-ground coffee could be as good as a
cup made from just-ground whole beans. But we never stopped trying,
either. 14 years later, we have achieved what we never thought possible.
Our proprietary technology grinds coffee to exact brewing
specifications, then hermetically seals it in an oxygen-free environment
we call “the dome.” This coffee tastes so fresh, not even our baristas (or
our founder, James) could tell the difference.
You decide when it’s time for a cup of coffee that tastes like it
was ground just moments ago.
What brewing methods can I use?
Blue Bottle Perfectly Ground is available for Pour
Over, French Press, Coffee Maker, and AeroPress.
Where can it go?
Blue Bottle Perfectly Ground goes anywhere you
do. We recommend it for camping, bike rides, sea voyages,
or simply weekday mornings at home.
www.bluebottlecoffee.com
18