Page 71 - #57 English

AROUNZ

Z
to

A

COFFEE

THE FIRST “ONE-STOP COFFEE SERVICE”

The offline retail store of ArounZ is located in Seonyudo, Seoul, it has an area
of 400 square meters and it is a three-floor building made out of containers. Its
rich industrial design and its worksite location mix very well together. Apart from
the second floor, where is office area, the first and the third are for the customers.
The first floor has four sections including product selection, raw beans storage,
roastery and coffee tasting room. They have over 5000 kinds of coffee products, from
beans, gears, syrups and packaging to straws made specifically for coffee; almost each
product is available by different brands that you can choose and compare, the store
can be considered as a convenient platform for coffee lovers and coffee professionals.
Besides the regular “open-shelf” service, ArounZ also offers the customers roasting
service. You can also watch and learn while roasters work. The third floor is a sense-
experiencing center, which also has classrooms for lessons.
ArounZ has its own farm.They send people to different countries regularly for
beans selections. Understanding the idea of making coffee that customers like to drink,
ArounZ tries to find the best flavor for their coffee. Once beans are sent to roasting
factory, a team form by the Q-graders and the local famous roasters reviews and tests
the beans over and over . Deeply influenced by Japan and the US, Koreans like their
roasting level pretty balanced, they also like cocoa and nutty flavored coffee from
Latin America region. However, along with the trend of light roasting, the medium
roasting level, which has a clean, crisp and fruity flavor, has become Koreans’ favorite.
SPECIAL TECHNOLOGY BACKUP

The Korean coffee market gets mature every day, opening a café has become
a profitable decision for lots and lots of young people. Having a coffee machine
at home has also become a trend. Therefore, ArounZ not only provides the
“One-Stop platform service”, it also has professional classes. ArounZ commits
to spread coffee knowledge across South Korea and help the young people to
have their individual cafes.

73