Page 70 - #57 English
P. 70
Management
ALL SOUTH KOREAN
COFFEE RETAILER
ABOUT AROUNZ
COFFEE
According to the statistics of South Korea No doubt, the matured market brings the whole
Contents Media, South Korea had 12,400 coffee business alive; coffee market needs a platform that
chain stores and individual cafes in 2011. Up to can organize the resources in a professional and objec-
2016, the number has increased to over 50,000, tive way. Aiming for the gap of the market at that time,
that’s three times bigger than the number in 2011. the notion of coffee retailers arose from the horizon.
Seoul, which only has a population about 10 mil- In July 2013, Korean famous food production brand
lions, has over 20,000 cafes. In addition, big office CK Corporations founded the coffee brand ArounZ,
buildings even have their own baristas, the medium- it runs under the idea of “One-stop Coffee Supermar-
size office buildings also have a café inside and the ket”, it offers services online and offline. It became
offices are equipped with coffee machines as well. the best in South Korea, covering every need of the
A lot of Korean houses have their coffee gears pre- coffee business. It’s like alphabet from A to Z, ArounZ
pared, in case if the owners want to have a cup of offers all kinds of resources for the coffee industries,
coffee there. From all that, we can clearly see coffee it provides customers with the best coffee experience
means a lot to the Korean people. and stimulates them through every sense.
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