Page 55 - #57 English

BARISTA
FOUNDATIONS
PATHWAY 18 New logo
OF HOURS
LEVEL 1 LEVEL 2 Embodies SCA core proposition,
COFFEE
the values that drive behavior
COFFEE BUYER and mission within the specialty
PATHWAY 20 coffee industry: giving a voice
FOUN- HOURS
DATIONS LEVEL 1 to the specialty coffee world.
OF MASTERY And the pronunciation of the
COFFEE ROASTER DIPLOMA logo is “Schwa”.
PATHWAY 55
HOURS
LEVEL 1 LEVEL 2
COFFEE TASTER
PATHWAY 60
HOURS
LEVEL 1 LEVEL 2
SCAA

As two main educational structures SCAA and SCAE united in one SCA, we
decided to talk more with Annemarie Tiemes about the importance of education.
She believes that in order to improve quality and create a healthy coffee chain
we need to keep on doing research and educate people, a lot is being done and
all materials ends up in education. “SCAE has found it always important that
cultural differences should be taken into account,” Annemarie added, “while the
basics are the same, for instance the correct temperature range of a cappuccino
is quite broad.” As example we can take Mediterranean Sea and Eastern Europe
where cezve or ibrik coffee are quite popular, there it would be taken into the
Brewing courses. Moreover, “In Asia the teacher is treated with more respect,
while for instance Europeans more tend to discuss and challenge. It is possible
though that for the future we will be looking at developing business modules.
Consumer behavior is though taken into account into our research projects,”
shares Annemarie Tiemes.
1+1>2

What real benefits will each member get from this new organization?
What about even bigger bureaucracy, will it slow down the process
of unification? Members of the world’s two largest coffee trade
organizations—SCAA and SCAE, still have their differences, how
should they manage it? What about members who do not welcome
unification, what options they have? In seeking of answers we decided to interview
SCA representatives and get more specific answers.
Unification brings a lot of questions, but what we know for sure is that
newly-formed SCA will work on united educational system, which is great news
by itself, only it will happen in 3 years (at least). The system should bring united
standards for education, European & US balance, wider coffee knowledge and
better intercultural communication.
As all members of SCAA and SCAE have already voted and we have a new
united but not unified organization, SCA; all we can do is wait and see what
will happen next as SCA promises that changes will not happen overnight so
we will still have time to get used to the new order of things. Just like what
Annemarie Tiemes said, “Coffee education and certification is definitely taken
more seriously, so much more resources can be available for everyone now and
the Internet makes knowledge and products accessible to nearly the whole world.
And it is only up to each of us to make this change for the better and use these
global opportunities to the fullest, it is an exiting world to live in.”

57