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SCA

PART 4

UNIFIED BUT NOT UNIFORMED

Erna Knutsen in the Tea and Coffee Trade Journal Of course, as any other industry, this flourishing
first used the term “specialty coffee” in 1974. But why specialty coffee business had to create associations to
exactly it is special? Specialty coffee is not just a big regulate and promote itself. As everyone knows the
name; this coffee has been grown at the perfect two associations, SCAA and SCAE, are the first
altitude, in the best soil, and then picked choice for professional barista education.
at just the correct season and the Even though in January 2017 they
right time. It is generally more announced their unification SCA,
taken care of, that is also the but in the nearest future they
reason for a higher price. will still operate the way we
all know them.

SCAA was established in 1982 to Europe, on the other hand, also had
discuss issues and set quality specialty coffee organization, but a
standards for the specialty coffee younger one. SCAE was formed in
trade. SCAA played an important role in developing London on the June 5th, 1998, accepting new trend
specialty coffee industry, educating, training and from across the Atlantic. Currently SCAE has local
delivering business services to members in over than chapters in more than 30 European countries, as well
40 countries. We can also say that wide popularization as Singapore and Korea.
of specialty coffee has its roots in America.

Specialization

The two organizations delivered a big variety of educational courses from roasting to running a coffee shop;
also together they founded World Coffee Events (WCE), which brings not only education but also opportunities to
emerging talents. They also brought coffee education not only to America and Europe, but also to Asia, Australia,
New Zealand and even Africa.

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