Page 64 - #59 English
P. 64

c    Trade Show
              6          Tech





                         Talking about machines, it does not matter if it is roasting
                         machine, espresso machine or a drip coffee maker: all the
                         technologies going more and more user friendly. Simple
                         example: RØST sample roaster is an innovative 100-gram
              roaster that blends fluid bed and drum technology for the greatest con-
              sistency in roasting also comes with an app, allowing users to record,
              monitor, and control the roaster via Wi-Fi. 3TEMP also presented a new
              brewing machine fully controlled by a tabled, that goes with the machine.
              Nowadays phone is a man’s best friend, all the innovations related to
              controlling machines via your personal gadget, which makes it easier to
              brew, roast and even control the whole chain from bean to cup with the
              help of your best friend especially when it comes to the whole process
              quality: Cropster came up with an idea to track and write down everything
              about the coffee you work with, literally from bean to cup-in this case to
              roaster- to make roasters and potential byres in the end understand what
              exactly influenced beans and how roasting affected coffee after; this in-
              formation is easily accessible on the website from any gadget. Seems like
              technology can finally bring transparency to the whole coffee production
              chain, greater automation and greater precision.

                         Design                       8         Best New Product Awards


                         We are visual creatures that is why    Each year, the Specialty Coffee Association’s Best New Prod-
                         design is always important for us. We   uct Awards recognizes new products that represent quality
                         need to see and touch and like color   and add value to the specialty coffee and tea industry.  The
                         and picture and only then maybe we     Best New Product Awards for 2017 went to:
              will consider to buy something. Of course, beans’   • Coffee Accessories - Espazzola, PROTONEA Senger
              package is no exception here, but as coffee industry   • Consumer Equipment (Non-Electrical) - Cafflano Kompresso, Beanscopr
              grows and attracts more and more people, it is not   Co, Ltd.
              enough anymore to have just a nice package, now   • Open Class - Flor de Café, Flor de Cafe
              you also need to attract with an interesting name or   • Open Class, Special Mention - Tonino, Marko Luther & Paul Holleis GbR
              a concept-marketing as it is. Also, coffee is a lifestyle   • Packaging - Upcycled Denim Bag, Coffee Bird Limited
              that is why now coffee is not only a package thing,   • Specialty Beverage Flavor Additive - Garden Mint Lemonade, DaVinci
              it is also a clothing item: WOC 2017 was buzzing   Gourmet
              about those new barista socks-socks are not a new   • Specialty Beverage Stand Alone - Chalo Chai, Chalo
              thing, but the concept is interesting. Creators of the   • Technology - RØST Sample Roaster, RØST COFFEE AS
              project not just trying to sell out some socks, they   • Commercial Equipment - Marco Mix, Marco Beverage Systems
              created coffee sock for baristas and coffee lovers-  • Commercial Equipment, Special Mention - Conserv 75E, Pentair
              also can be customized- to help to revive production   • Commercial Equipment, Non-Electric - Foam Locus, Nuova Ricambi
              in Poland, which seems as a great purpose.



                                                                     Further Information

                                                                     Media Enquiries
                                                                     Andra Vlaicu   SCA
                                                                     T: +44 (0) 1245 42 60 60
                                                                     M: +44(0)7741310468
                                                                     E: AndraV@sca.coffee
                                                                     Event Organisers
                                                                     Garret Buckley   EventHaus
                                                                     T: +353 1 846 0020
                                                                     M: +353 86 246 5093           wocbudapest2017
                                                                     E: garret.buckley@eventhaus.ie  review video


                                                            66
   59   60   61   62   63   64   65   66   67   68   69