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when it’s done well, latte art not only makes the product look more appealing
but taste better, too.” In fact, research made by the University of San Diego and
St. Joseph’s University conducted that the act of taking a picture before eating
— including all of the natural-light seeking and angle tweaking that goes into it
— can actually make food taste better. Moreover, in 2013, Psychological Science
journal also found that delaying eating by performing a short ritual — including
snapping our food — positively influences our perception of the food on our
plates. This is why from time to time you can see some food-photography lov-
ers looking like lost waiters – carrying plates of food to nearby windows just
to take a perfect shot.
Creating Content

People tend to share not only food in their social networks but also expe-
rience and places they have been to. In some ways, photo sharing in social sites
has embodied a “If you don’t gram it, it did not happen” mindset. We tend to
think of Instagram as a place to see beautiful things that already exist, but some
design firms may take Instagram into account long before they even break
ground on construction. The more customers choose to share their photos of
a café’s pink French windows or artsy bar with a graffiti-covered espresso
machine, the more that café gets popular not only online but offline, it’s simply
free publicity. “We didn’t take social media into account while designing our
coffee shop, although I wouldn’t be surprised if other (cleverer!) cafés do.

Having a space that makes creating great

content easy is a massive advantage.

and one that encourages your customer base to interact and share their interac-
tions too is a big help, especially for small cafés,” says Fiona Parsons from
Padre Coffee, Australia.

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