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STRAIGHT FROM THE WORLD OF COFFEE BUDAPEST 2017

NEWS YOU SHOULDN’T MISS

On 13 June, Europe’s greatest coffee gathering,
World of Coffee (WOC) opened its doors for more
than 6,800 people from over 100 countries with more
than 2,350 exhibitors at 234 stands. This 3-day event
was held in the renowned Hungexpo Fair Center,
Budapest, Hungary. Coffee professionals and enthu-
siasts attend WOC each year for inspiration, educa-
tion, industry networking events and to witness some
of the best baristas in the world compete in high
level competitions. We will tell you everything about
the competitions further, but for now here are the
1 Open Conversation
main trends from World of Coffee Budapest 2017.

This year in Budapest many people could not only taste great coffee, but also meet the people from those origin countries . This
is important because without those producers and the farmers, the coffee industry cannot have an open conversation on
sustainability and transparency, everyone should be involved. People from all over the world could ask about coffee and
farms, taste the coffee itself and meet people who grow it. And, of course, the producers themselves could see how
people cherish coffee and their hard work. A lot of people talked about production methods and producer-consumer relationships,
which are getting closer with the help of technologies and digital era.

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