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If after all the ups and downs of getting the lunch trade going well and talking to a friend rather then some-
getting the real working-in-a-coffee- that will build you’re your morning one educating you on your business
shop experience you are still deter- trade,” says Colin. Moreover, the strategy, and this friends has a lot to
mined to open your own place then easiest investment is your service as share. Interestingly, the main lesson
again start thinking about the very it is the cheapest and most powerful this book teaches is not about running
beginning: your building. What build- thing a coffee shop can do. But it is a business-which is still important of
ing are you looking for? What is your also important to know when to course-but is that we need to respect
coffee shop specialty? What are you stop, as many baristas want to share and listen each other and practice
good at? What location do you want? their coffee knowledge to inspire patience and sympathy as well as
To answer all of these questions one people to drink something different have fun all the way. Colin Harmon,
will have to take demographics, local from cappuccinos and lattes some- owner of a growing and flourishing
culture, neighborhood, footfall, parking times they may be too enthusiastic business, shows that his success is
availability and even how much sunlight telling the whole story about your new always dependable on help of other
a building gets into consideration. washed Kenya and how amazing it is people and first of all it depends on
Your building is ready and you to the customer who just wants to get how he treats these other people,
start thinking about your customers. his/her caffeine fix. proving one more time that
Who are they? Most common coffee Except for the general knowl-
shops’ customers are morning coffee edge, “What I Know About Running
to-go buyers and people in search of Coffee Shops” gives you a really
a good lunch deal. But how to get the good insight not only to coffee shop What goes around,
morning customers in if we all know management and coffee preparation
that we do not really tend to try new but also to the downsides of this busi- comes around.
thing when we rush to work? “My ness as well as life lessons that it can
advice is always to concentrate on the teach. Page by page you feel like

whatiknowaboutrunningcoffeeshops.com

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