Page 76 - #60 English

c Trade Show

HostMilano – Where Coffee Meets Global Cuisine

20 - 24 October 2017, Milan, Italy

Coffee has invaded the world and it’s still
growing about 2.25 billion cups are consumed ev-
ery day. To delve into the secrets of this unique
product, sneak a peek at the latest trends and see
what’s new in the entire chain – from coffee bean
to machine to cup – the must-see event is HostMi-
lano, held every two years. This year at FieraMilano
Rho from 20 to 24 October, all eyes will be on SIC –
Salone Internazionale del Caffè (International Cof-
fee Exhibition), with 593 participating companies
(3% up on last year) from 41 countries, two-thirds
of them from Italy. Italy exports 73% of its coffee
machinery production and in 2016 the industry
recorded a turnover of 445 million euros – a 4.7%
increase with a similar growth forecast for 2017 (+
4.5%). Exports are also rising (up 3.8% on last year
and +4.3% forecast for 2017 – UCIMAC/Assofood- THE BARISTA CHOICE WITH THE STELLA DI CAFFÈ DCL
tec data). And on this front, Asia is increasingly
present. The prime Italian export markets remain spheres that interchange the most. HostMilano Multi-boilers machine with dual command on the same machine, lever for the skilled barista who
the traditional territories (USA, Germany and the will highlight this complementarity with the nov- wants to further control its shots and electronic volumetric control for the beginner barista to
United Kingdom) but these are closely followed by elty of the 2017 edition, The Experience Gallery. deliver consistant cups during rush hours.
Australia, China and South Korea.
Championships and Shows
Coffee and Gelato Together in The Expe-
rience Gallery There are hundreds of programmed events, in-
cluding championships and performances by baristas
But the strength of HostMilano is not just in and starred chefs. Brewing and cold brewing, Ibrik,
coffee figures. With 1,824 companies confirmed Dripper, AeroPress and Specialty will line up with the
– 1,092 Italian and 732 foreign – up 11.4% com- espresso of Italian tradition to showcase coffee in all
pared to the same period in 2015, the exhibition its forms and variations.
confirms its importance in HoReCa sector. Three A real social event will be provided in the form
main areas are covered: Food Service Equipment of the “Discussion Packs” with testimonials brought
and Bread, Pizza, Pasta; Coffee, Tea Bars, Coffee together by FIPE, the Italian Federation of Public
Machines, Vending Gelato Pastry and Furniture Concerns, who will also stage “Coffee Fantasia”, the
and Tableware. competition for professionals who create new sweet or China - Hong Kong - Macau
savoury recipes at the bar or in the kitchen.
However, Coffee and Gelato are the two
All eyes will be on the 5th Gran Premio della Taïwan - Singapore
Caffetteria Italiana (Italian Coffeehouse Grand Prix) Franzen LEUNG
organised by AICAF, the Italian Academy of Coffee
Masters, and supported by ALTOGA. +86 152 1943 7598
Cafe Chronology, produced by the World Cof- +852 9686 3525
fee Events team, will revisit the coffee culture that
emerged in the early twentieth century and continues EXPORT
to the present day. Hub Coffee Science on the other Sebastien CONSTANT
hand is a workshop explaining the scientific principles +33 687 737 047
that underlie the chemistry of water and coffee.Other Stella di Caffè DCL customized painted bodywork, front strip and colored leather handles
competitions for bar counter professionals are the
Espresso Italiano Champion, Milano Latte Art Chal-
lenge 2017, Cake Designers World Championship 2017
and the World Trophy of Pastry Ice Cream Chocolate
2017, the finals of the World Championships.
www.unic.fr
info@unic.fr UNIC espresso machines
78