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Marketing

Marketing includes everything from branding to
pricing strategy. It is every nonverbal interaction you
are going to have with your customers. It is imaging,
copy, content, pricing, signage, and of course social
media. Do not underestimate the power of social media.
It can quite literally increase both foot traffic and
sales. If you don’t have at least a Facebook page for
your business, create one now and let people know
how they should interact with your business. Loca-
tion, hours, email, phone and pictures are all a must
to get customers interested. People want to know
who you are and how to buy your coffee. Check out
the article written by my colleague on the power of
visual & viral if you’re not sold on the concept of social
media. If you are a consumer facing business, I would
highly recommend you also invest in a website. This
gives you a great outlet to sell your coffee at retail
prices and retail margins. You can sell as little as a
single bag or, better yet for re-occurring revenue and
inventory management, offer coffee subscriptions.

A website and social me-
dia presence wont only help
your business grow but will also give you the ability to
manage a greater number of customers. You will be able
to let all your customers know about deals, promotions,
events and opportunities at the same time. It is a great
way to interact with all your loyal followers and de-
velop many relationships at the same time.
So, I’m thinking about starting a roasting
business…

Get out there! Enough talking about it! There will
always be something to analyze and figure out and there
is something to be said about trial and error. No matter
how well thought out and planned you are, something
will always come up that forces you to recalculate and
pivot. Any new coffee roasting venture will come with
its own unique set of challenges. It will be your goal to
better understand the market segment you plan to
operate within and the flavor profiles your customers
are interested in drinking.
We are here to support your needs and talk
through these challenges. We have a diverse back-
ground in coffee, many of us come from the roasting
side of the industry. We are here because we truly
enjoy coffee and would be happy to talk about the
delicious beverage anytime. Good luck!

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