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c Management

永璞

Business Strategy for a Visual Generation
YOUNG PU

Young Pu is a very young coffee brand from Shang- Becoming Famous
hai. They might be newbies in coffee market for now, but
they do not lack vision and strategy for the future. Originally, Young Pu just wanted to do convenient
The brand was named after its creator, who has been ready-to-drink coffee, but as it turned out, you can never
always fond of coffee: since university years he has been hide away your designer skills, so in these 3 years Young Pu
working with this black liquid and it was a love from a has done more than 200 collaborations with different brands,
first sight. After graduating from Visual Communication including magazines, television companies and so on.
Department of Chinese Academy of Fine Arts, Young Pu
met his friend Zhong Shun and the two started working
together in Ming Qian Coffee in Shanghai. Experience he
gained in Ming Qian Coffee gave him a lot so he was ready
to start his own business: Young Pu Coffee.
This coffee company wanted to be different from
the beginning: they are here to make people understand
that coffee can be a very convenient drink, that is why
they introduced Cold Brew to the Chinese market. Cold
Brew by Young Pu Coffee is a ready-to-drink coffee that
is packed individually, one pack has 7 servings inside.
You can mix these servings together, with water, milk,
ice, alcohol – lots of space for imagination. Moreover,
ceiled pack will be ready to drink up to a month. Now
Cold Brew by Young Pu Coffee is one of the most prom-
ising products on the market.

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