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01      Go Green or Go Home



                                  Everyone knows that hospitality industry waste tremendous amount of resources and, unfortu-
                              nately, it is very hard to change. But being a much smaller part of it allows specialty coffee to change
                              business model step by step. And as usually specialty coffee professionals are young, it also gives them
                              two very important advantages: energy and enthusiasm. This year during SCAJ we saw not only ener-
                              gy-saving and eco-friendly coffee machines and grinders like HG one grinder, that is very easy to clean
                              and maintain, but also coffee bonsai that can be grown at home and will not grow into an actual coffee
                              tree, but will still be nice as your own coffee in a pot.
                                  Changing industry bite by bite,
                              ECOPRESSO introduced cookie cups. The
                              cup is basically a cookie that allows you to
                              pour coffee inside, this time the size allowed
                              baristas to prepare espresso or macchiato for
                              the guests of SCAJ. The cookie cups are avail-
                              able in 3 flavors: classic butter cookie, sesame
                              seed in black and raspberry, which gives the
                              cup light pink color. Moreover as it is a
                              cookie, washing the cups will not be a prob-
                              lem anymore. The cup will last for about 10
                              minutes till it starts getting wet, so you have
                              a lot of time to finish your espresso. What is
                              more, at the bottom of the cup there is a sweet
                              layer, which makes coffee and a cookie unite
                              perfectly. Bottoms up!

                      02      Specialty Coffee to Every Household



                             Japan is famous for tech innovations and creativity, and specialty coffee is no exception here. As
                         coffee culture in Japan is blooming nowadays, people study more and more about this drink and visit
                         seminars and coffee shops to try new things. In Tokyo everyone has a favorite coffee shop and you can
                         find a lot of good ones around the city. This show that Japanese people are very serious coffee drinkers.
                         That is why, this year during SCAJ we could notice one very important trend: specialty coffee is going
                         into homes. Of course, as we are all used to think that specialty coffee belongs to coffee shops, baristas
                                                              and roasters, but what if you can be your own barista and
                                                              experiment with any kind of coffee you want? Starting
                                                              with electric syphon by BODUM, that allows you to just
                                                              turn on the button and come back when the coffee in e-
                                                              Bodum is ready, saving time and energy. Also the new
                                                              syphon has a reusable filter that will last for a long time.
                                                                  Talking about technology, we cannot escape the first
                                                              appearance of Japanese tech mogul, Panasonic, at SCAJ.
                                                              They presented a new roasting machine that can fit in any
                                                              kitchen and can roast up to 50g of green coffee. As the
                                                              matter of fact, Panasonic even provides 3 bags of green
                                                              coffee (300 grams each) with the machine purchase, then
                                                              you can subscribe for a monthly green coffee delivery.
                                                              Moreover, every coffee has a unique profile that you can
                                                              check in a specially designed by Panasonic app (totally
                                                              Apple friendly). Depending on the beans, roasting takes
                                                              up to 12 minutes. So you can enjoy very fresh coffee right
                                                              after waking up.





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