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c Trade Show

Age of growth by gathering top coffee companies together with produc-
SCAJ is an annual specialty coffee event that celebrates its
Innovations: ers and equipment makers. According to Specialty Coffee Market
research conducted in 2016 by SCAJ, the consumption of spe-
as seen in cialty coffee is estimated to have reached the level exceeding 8%
of all coffee consumption in Japan.
The specialty coffee industry is attracting attention as an
emerging successful business model. The expansion of the con-
SCAJ sumption market has led to the expansion of SCAJ itself, with
the total number of individual and corporate members combined
topping 1600 as of the end of 2016, making SCAJ the biggest
specialty coffee event in Asia.
2017 was “The Age of Innovation” and Japan is certainly no stranger
This time we were thrilled to visit SCAJ as this year’s theme

to innovations and technologies. Here we gathered the most
important trends from SCAJ 2017 to see where the specialty
coffee is heading.

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