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Form: Digital marketing from the very beginning. Their brilliant point is that
Time: Early 21st century the advertising is strong and not annoying at all due
Channel: PC, Mobile gadgets to the fact of having something else except for pushing
Target: Millennials the brand. On the contrary, customers has a strong
Effect: Customized service, rich product information, feeling of entering into the scene and it makes them
flexible market interact more and be interested in participating in more
As nowadays technologies are increasingly and more campaigns by the brand. After clicking the
developed, digital marketing has become a mainstream button, you can choose a topic you like. After picking
marketing method. Coffee ads enter into this new era up your coffee, you can enter the store. The coffee
by widely using the technology like mini-programs, H5 shop design adopted the most popular panoramic
and AI. The so-called digital marketing is a tool to aim technology. Then you can choose to sit down and chat
your marketing target group with the help of the with the person in front of you. If you choose the right
Internet, computer communication technology and person, you will receive a vocal message. You want to
digital interactive media. In 2016, Nescafe launched an know whoever is talking? Just go and try!
H5 advertising, that was basically a meeting with
interesting people and having a cup of Nescafe
meanwhile. This sincere and elegant way of promoting Throughout the whole development of coffee
a product left deep impression on consumers. Different advertising history, many things changed, but still a
from common H5 ads, hiding the product’s brand till lot of things were left untouched till now. Just as Father
the last minute, this advertising showed Nescafe’s logo of advertising, David Ogilvy said, “The most important
decision is how to position your product. Encourage
innovation. Change is our lifeblood, stagnation our
death knell.” Starting from the times of printed ads till
Advertising is not annoying due to now the times of new ideas, coffee ads promote and
communicate coffee culture into our lifestyle. From
the fact of not pushing the brand. now on, every time you see coffee advertising, please
take a closer look and try to understand the shift in
coffee culture and its audience.

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