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c Special Report

Head Judge of Brazil COE 2017
Eduardo

Ambrocio

Interview

Mr. Amcrocio is originally from Guatemala and
started to participate in COE in 2001. Invited to join the
team by ACE in 2007, he is partly responsible for the
branding of COE in Guatemala. He knows very well that
COE is the pioneer in specialty coffee industry, and it is
seeking new origin areas and coffee producers all the time.
It also gives chances to farmers to expose more and more
coffee. During the whole interview, we could feel how
grateful he is to COE. the team can finally reach the goal, and to create an open
Mr. Eduardo also shared with us the biggest challenges and encouraging working atmosphere.
from the point of view of a head judge. The first challenge The samples cupped in Brazil COE 2017 gave a big
is learning about each coffee. He should know and learn surprise to Mr. Eduardo. Knowing the popularity of Naturals
the taste and other basic information of each coffee in a processing method nowadays, it is the right chance to learn
more objective way, including its origin countries, in Brazil since this processing method is improving
processing methods, series, background stories etc. The constantly, said Mr. Eduardo. After cupping, the shining
second challenge is people. Every member in the team of taste and flavors appeared and that is what he has never
international jury and observers has different culture tasted before in Brazil coffee. Natural’s beans are unique,
background and their sensibility in interaction with each special and rich in taste, while Pulped Naturals is clean with
other is different, then everybody’s personal impact on a proper sweetness. Mr. Eduardo that the acidity of Natural’s
the team is various. The responsibility of a head judge is bean this year is excellent, and it overthrows the prejudice
to observe and coordinate in between, in order to ensure of impression of good sweetness, pure taste but bad acidity.

The participation of COE international jury is the

best opportunity to know other peers. The new They

friends here are coming from a larger scope

beyond specialty coffee. COE creates a new Say

platform for us to learn and to experience.
Short comments from
international jury of Brazil
COE 2017
Eduardo Ambrocio

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