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Enterprises and competition accelerate
the development of coffee industry:

In Brazil, research organizations such as IFES lot). What is more, community centers or specialty
are responsible for scientific research and tech- coffee shops like Have a Coffee, which consist of
nical support. Large-scale coffee enterprises, only several employees, undertake tasks of designing,
farms and cooperatives like Nucoffee, SanCof- promoting, selling and operating a shop and uniting
fee, SICOOB, Veloso Coffee, VCOOABRIEL, coffee farmers in the area. All these different types of
Bourbon Speciality Coffees and EXPOCACCER, groups are helping local family-owned small farms to
purchase coffee beans from farmers who are in- transform into large-scale mechanical modern farms
capable of processing those beans, sort, screen, with technology adoption, capital support, quality
clean, dry (or wash or semi-dry) them, and con- improvements and market expansion. They share
duct further processing such as roasting (micro characteristics below:

Close relationships with manufacturers and interaction with coffee farmers help them to improve
yield and enter specialty coffee farming industry in a mild but effective way.

They pay attention to local development and the urgent requests of local communities, such as
overcoming difficulties in farming due to climate change. Distribute small batches of products,
balance requests of each party, and unite the entire community to foster joint development.

Emphasize the scientific control over
the whole industrial chain of farming,
harvest, transportation and selling.

Protect the environment, and
understand the importance of
sustainable development.

Emphasize importance of information transparency about produc-
tion area and information traceability. For example, packaging of
many farm’s coffee states not only kilograms and coffee types, but
also fermentation methods and the symbol of “micro lot”. Same
information can also be found on the official website of the brand.
It’s easy for consumers or roasters to quickly find coffee’s places
of origin and find the ideal batch of coffee beans.

Lay emphasis on promotion. Be good at making full use of official website,
Facebook, Instagram and other social media. Furthermore, facilitate com-
munication with customers and get into the international market through
high-quality services such as opening up subsidiaries all over the world.

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