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C Story / Eyal Britstein
Succession

NURTURING FUTURE COFFEE FARMERS

Coffee is among the most popular beverages on the planet, with over 2.25
billion cups drank worldwide every day. However, most coffee consumers are not
aware of a growing crisis at its origin – the coffee farm. While consumption of
coffee beverages is growing at an incredible rate, only 5% of coffee producers
worldwide fall under the age of 35. This creates an age gap which raises concerns
for the industry’s future as farmers get older without anyone to inherit their farm.
Expocacer, a cooperative in the Cerrado Mineiro region in Brazil (also known
as the Cerrado Coffee Growers’ Cooperative), developed a program called Teens to
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tackle this issue in Brazil’s coffee-growing communities. We spoke with Sandra
Moraes, Specialty Coffee Manager at Expocacer, to better understand their work to
encourage the next generation of coffee farmers to take on the family business.

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