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Every individual’s presentation in the competition
is unique. It brings out their creative nature and also
the topic they deeply care about. Boram’s theme was
teamwork and he explains why he chose this concept,
“The essence of our industry is unity. We have many
steps in the coffee industry, many players are involved,
and we sometimes forget how important this is for
innovation. This is why I wanted to highlight our col-
laborative community in my message.” After all, “
teamwork makes the dream work,” that was his opening
statement in his routine. He compares the WBC to
Formula 1 racing because according to him, “It takes
the entire city to help you get there and perform the
best when it’s time for the competition. It’s a long term
commitment having already performed four times to
get me where I am today.”
Garam’s presentation had a unique touch and it
had everything to do with the music. He breaks it down
for us why he chose not one but three different pieces
for his routine, “The first part was slow, the pace was
relaxed while I was talking about the coffee and the
methods; the middle part picked up, and the rhythm
was faster and fun while I was brewing coffee; and for
the last part towards the closing of the presentation,
we slowed again for the judges to feel relaxed.“
Specialty coffee still hasn’t reached the masses in
Brazil and a Brazilian winning the first WBC is a good
marketing tactic to promote specialty coffee locally by
making the public aware that there is high end and
high-quality specialty coffee in Brazil. This will help
attract more people to the industry whether profes-
sionally or from a consumer point of view.
Boram comments appreciating the topic in discus-
sion, “Brazil has an incredible coffee market due to
population density and coffee being part of the Brazil-
ian DNA. You’ll find more and more consumers pushing
toward high-quality coffee, which motivates our pro-
ducers to sell coffee to our local markets.”Garam adds,
“You’ve got varied drying phases and times, different

types of natural and honey processed coffees, and processing and innovation.“ He is also considered a
not to forget, the market for highly fermented coffees success story for hundreds if not thousands of immi-
are on the rise as well. Our clients are looking for grants in the coffee industry and hopes to inspire
“The essence of our industry is unity. We have something funky.” It’s an exciting time ahead for the new generations of producers and baristas to contin-
coffee industry in Brazil. Innovation in processing
ue innovating bringing unity forward. Boram signs
many steps in the coffee industry, many play- and unique fermentation techniques are trending off by explaining what his role is going to be going
right now. winning the World Barista Championship
forward, “Being the Barista Champion, I have to pos-
ers are involved, and we sometimes forget was a big deal for Boram and Brazil, he comments, “I itively represent the entire coffee industry and show-
case Brazilian coffee at a global level and being the
believe being a champion means I can help nurture
how important this is for innovation.” our industry and Brazilian coffee, and collectively son of South Korean immigrants, there’s a sense of
pride on that side of the world as well.”
push the industry forward toward new ideas in coffee

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