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called “pod-fade”. In fact, it is an obstacle that most
podcast hosts need to conquer. But with passion and faith,
it could be easier for coffee podcast hosts than others. HIGH VOLUME
“Worth is based on what you value. I started this (podcast)
by telling my wife if I do this, I will do it forever. No half
measures or ‘pod fade’ as they say. I trusted in the begin- GRINDING
ning that there was deep value and beauty to be showcased
in the industry. I have seen it.” Deferio shared his belief
in his podcast at the end of our interview.
The coffee podcasts these hosts run are for more
than just the audience. On the other hand, as many hosts
agreed, it is also nourishment for themselves. “My earli-
est attempt at a podcast should be in 2019. My friend
invited me to chat about cocktails on his podcast. He
found the topic very interesting and encouraged me to
make a show myself. At that time, I was working in a
company, but as a person with a background in writing,
I still had the desire to express myself. However, I was
fed up with writing. On the other hand, making videos is
too time and money-consuming. In the end, I chose to do
audio to give it a try. I think, relatively speaking, for or-
dinary people, audio may be a lower barrier to entry, and
it can be started quite quickly.” Ruisun, the host of Tipsy
Proof said. Despite all the difficulties and challenges he
faced; Harper, the host of Filter Stories, still puts all his
effort into it because he loves what he is doing. “I am
motivated very intrinsically. I go through all the hassle
of trying to find the right partners for these stories be-
cause I am just very curious myself to know the answers.
I really enjoy creating these stories because it’s very
one of the biggest Chinese social media platforms. For nourishing to me to be very creative in that way.”
instance, the podcast paired up with T-mall for collabo- “I become a better, more thoughtful person after
rations for T-mall’s seasonal social media campaign on every interview. Boss Barista is as much a personal proj-
the Food & Drink segments with advertisements and ect as it is a podcast, I make for others to listen to, and I
customized discounts. Moreover, we also see some lead- think that’s what makes it sustainable from an emotional
ing coffee brands in China testing water in podcasts. level. I do this for myself first – to understand something
SATURNBIRD COFFEE, one of the most famous Chinese new, to connect with people.” Added Rodriguez, the host
instant specialty coffee brands, has started its own pod- of Boss Barista.
cast, inviting guests to chat with more than just coffee. When I first started the article, I was very much
From niche albums to travel maps to the current hot focused on the business model and profits of coffee
outdoor camping, the content hits young people’s inter- podcasts. I wanted to know how the coffee podcast in- High volume grinding system with turbo action that draws the coffee
ests and covers everything. The podcast content aligns dustry runs. However, after talking to all the passionate Ì ÀœÕ} Ì i V >“LiÀ vœÀ }Ài>ÌiÀ }Àˆ˜`ˆ˜} ëii` >˜` ivwVˆi˜VÞ
with the brand tone and focuses on emotional value. podcast hosts, I realized that they are pursuing much – one pound in under 30 seconds.
Looking at the bigger picture, podcast listeners tend more than just a podcast, more than just money. The
to have a higher household income than the national people in the coffee community purely love the beverage, Bag switch stops motor when bag is removed and prevents grinding
average, have attained a higher education level, and be and they all have this nature of sharing and helping each before bag is in place.
more ethnically diverse than the overall U.S. population, other, and to make the coffee industry better. Therefore,
according to Triton Digital. As these might be the people no matter if it is for business or charity, no matter if it
who are more into specialty coffee, the listeners in the is for others or oneself, the coffee podcast will keep on Hopper holds 3lb (1.36kg) of regular, decaf or specialty coffee beans.
coffee segments might grow in the future. broadcasting. And it would someday be someone’s back-
However, before the boom comes, the biggest chal- ground voice when driving, walking, or brewing a cup of Wide range of grinds can be selected.
lenge for most coffee podcast hosts is to avoid the so- coffee in the morning.

www.bunn.com
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