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        However, the higher latitude of                                                                                                                                    In recent years, many people have recognized Cati-
                                                                                                                                                                       mor  from  Yunnan  as  the  best  of  its  kind  in  the  world.
        Yunnan and larger day-and-night                                                                                                                                Catimor  is  often  planted  at  a  relatively  low  altitude  of
                                                                                                                                                                       1,200m  in  other  areas.  However,  the  higher  latitude  of
        temperature gaps bring some                                                                                                                                    Yunnan brings a larger day-and-night temperature gap,
                                                                                                                                                                       together with high altitude(1,600-1,700m) to plant small
        Katim to the altitude of 1,600-1,700m,                                                                                                                         number  of  Catimor  coffee  plants  in  Yunnan,  providing
                                                                                                                                                                       good conditions for the accumulation of flavor precursors.
        providing good conditions for the                                                                                                                              Coupled  with  farmers’  increasing  understanding  and
        accumulation of flavor precursors.                                                                                                                              awareness of specialty coffee standards, it is not surpris-
                                                                                                                                                                       ing  that  Yunnan  Catimor  is  better  than  its  peers  from
                                                                                                                                                                       other regions and even some other well-recognized spe-
                                                                                                                                                                       cialty coffee varieties. In the 2022 Best of Yunnan Green
                                                                                                                                                                       Coffee Competition, 35 out of the 36 finalists were Cati-
                                                                                                                                                                       mor beans, and the remaining one was Villa Sarchi. Nev-
                                                                                                                                                                       ertheless, Yunnan coffee still has a long way to go before
                                                                                                                                                                       it can stand out in top international competitions.

                                                                                                                                                                       Specialty Coffee in Yunnan

                                                                                                                                                                           Though the specialty rate of Yunnan coffee is under
                                                                                                                                                                       10%, it has been an inevitable topic in the region for years.
                                                                                                                                                                       After traveling all over Africa, Central and South Ameri-
                                                                                                                                                                       ca, Beanhunter believes good coffee can grow in Yunnan
                                                                                                                                                                       given  the  natural  conditions  in  the  same  league.  Back
                                                                                                                                                                       around 2010, with belief in the land’s potential, pioneers
                                                                                                                                                                       flooded to Yunnan for specialty coffee experiments, rang-
                                                                                                                                                                       ing  from  coffee-loving  entrepreneurs  to  domestic  and
                                                                                                                                                                       international companies and institutions. The most famous
                                                                                                                                                                       one among them may be Seesaw, a local specialty coffee
                                                                                                                                                                       chain which launched the “Yunnan Decade Plan” in 2014.
                                                                                                                                                                       The brand has dived deep in the origin to share interna-
                                                                                                                                                                       tional experiences and standards, and promised to pur-
                                                                                                                                                                       chase local beans in support all the efforts Yunnan did for
                                                                                                                                                                       producing speciality coffee.
                                                                                                                                                                           It’s  well  know  that  the  first  step  to  growing  good
                                                                                                                                                                       coffee is to inspire coffee farmers and raise their aware-
                                                                                                                                                                       ness, activating the desire to learn and change. Apart from
                                                                                                                                                                       scientific planting advice, it is equally important to show
                                                                                                                                                                       them how to brew and drink coffee, and how to define the
                                                                                                                                                                       quality of their own coffee by cupping. With the launch
                                                                                                                                                                       of  these  projects,  coffee  producers  have  begun  to  be
                                                                                                                                                                       trained in sensory protocols, go to cities for exhibitions
                                                                                                                                                                       and get invited by brands to attend related events, gener-
                                                                                                                                                                       ating more attention from the consumer market.
                                                                                                                                                                           Though some have caught up with the tide of spe-
                                                                                                                                                                       cialty  coffee,  many  farmers  who  depend  on  coffee  for
                                                                                                                                                                       their livelihoods,  have never tried the drink, let alone
                                                                                                                                                                       judging the quality. Therefore, YSCC intentionally drove
                                                                                                                                                                       a mobile coffee van with a coffee roaster machine during
                                                                                                                                                                       the road trip, allowing coffee producers along the way to
                                                                                                                                                                       experience  what “from seed to cup” means.


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