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 Developing  speciality  coffee  may  not  be  the  only   Zeal for New Varieties vs. Drop of Coffee   flavor.  Likewise,  it  is  impossible  to  integrate  amazing
 way out for Yunnan coffee, but it is an option to take many   Business  flavor, disease resistance and high yield in one variety. In
 farmers out of the current plight and improve their in-  Baoshan  with  seven  decades  of  “old  variety”  planting
 come. Per Southern People Weekly, compared to coffee   Master Hou once said, “Chinese farmers are tough   history, local coffee farmers told us that new varieties are
 origins in South and Central America, Africa and Southeast   and  open-minded.  They  are  always  ready  to  learn  and   now mushrooming everywhere, including Geisha, Catur-
 Asia, Yunnan’s labor costs are five or six times higher.   change, as long as they find actual value.” The first step   ra, Ethiopia Heirloom, Sarchimor and S288, to name a few.
 This means a limited profit margin for ordinary Yunnan   to produce good quality coffee is to select and breed the   Master Hou also shared a story with us on the road.
 farmers if they sell coffee at the price of the coffee futures   right varieties. In Yunnan, many farmers are exploring   Some years ago, blinded by the good market of Typica, a
 market. If the price is not decent in the year, they may   new varieties; among the little plants in the farm, there   coffee farmer only planted the variety. Despite the low
 end up losing every penny. The price of commercial-grade   may be one seed coming from a famous coffee origin on   yield of single plant, the high price of Typica led to a good
 Yunnan green beans has been hovering around 30 yuan   the  other  side  of  the  planet.  Estate  owners  excitedly   income in the harvest year. Unexpectedly, a severe frost
 per  kilo,  while  new  record  highs  of  prices  occur  every   showed us the Typicavarietyhere, the Caturra one there   hit next year, affecting all his treasured Typica plants and
 year. For example, a Geisha shot to the highest bid of 2,000   and we even saw some Geisha coffees. These new varieties   making it impossible to get income for the next few years.
 dollars per LB for the Best of Panama in 2022. However,   represent future hope and wealth for the owners, although   Therefore,  many  farmers  understand  that  it  is  a  slow
 the rapidly emerging domestic market for specialty coffee   this future may be at least a decade later.  business, and they shall never rashly replace all the old
 has brought unprecedented opportunities and demand for   Compared  to  other  crops,  coffee  is  delicate  and   varieties with new ones.
 Yunnan coffee, and coffee farmers are willing to invest   time-consuming. Even in the ideal scenario, it takes three   This is not always the case. Coffee producers with
 more time and effort in growing coffee with higher qual-  to four years for a plant to fruit. A new variety taking root   original capital accumulation and scaled planting tend to
 ity for a higher pay.  in a new land does not mean the replica of the original   have a more certain stance in the attempts of new varie-
           ties. For example, Lincang Autumn Amber (Qiupo) Estate,
           the champion of the 2022 Best of Yunnan Green Coffee
           Competition, selected Castillo, Sarchimor and Geisha as
           its trademark new varieties after years-long cooperation
           with local professional institutes. On a rainy day, we hiked
 Lincang Autumn Amber (Qiupo) Estate  up to a planting base of Autumn Amber Estate, a hillside
           with an average altitude of 1700m where patches of Sar-
           chimor seedlings are planted. In addition to Typica and
           Sarchimor, Geisha has fetched the highest bid prices in
           recent years, becoming a favorite of local farms. In this
           wave of new varieties experiment, the far-sighted local
           government  will  of  course  not  be  absent.  After  twen-
           ty-one years of research, the Yunnan Academy of Agri-
           cultural Sciences announced in October the launch of the
           new  varieties  “Yunka  No.1”  and  “Yunka  No.2”.  Nestlé
           began its research of new varieties in 2008, and is expect-
           ed to release results in 2025.
               Not all farmers are happy to make the attempt and
           wait  for  an  uncertain  future.  Anyone  who  has  been  to
           Yunnan will be impressed by the bounty of the land. It is
           a place for so many crops, and mushroom hunters in some
           areas can just make a good living in the wild. It is said
           that,  to  an  ordinary  farmer  in  Yunnan,  only  about  ten
           crops are less cost effective than coffee! In Pu’er, we met
           the first batch of coffee farmers who recalled that they
           earned 150 yuan per mu of corn and 2,000 yuan per mu
           of coffee in 1995. No doubt, they shaved off all the corn
           to  plant  coffee.  However,  thirty  years  later,  farmers  in
           Baoshan could earn 70,000 yuan per mu of tomatoes in a
           year,  but  that  of  coffee  was  only  3,000  yuan.  It  makes
           sense that such a huge profit gap would guide more farm-
           ers to give up coffee plants with low ROI.



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