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Among thousands of tea varieties, Japanese matcha flavor has been
taken as a classic intoxicant to tea-flavor lovers. Is it possible to offer
more tea flavors? It should only be a matter of time.

TEA-

FLAVORED

Ge l ato, Oppo site s Do Attract

A sian flavors have sneaked into multiple food categories. Per consulting

agency Euromonitora, sales of Asian food have grown 135% in the past
two decades. Riding on the trend, ice cream and other frozen food have
also become a natural testing ground for Asian flavors. For example, Dylan
Thompson, Senior Marketing & Consumer Insight Manager of Symrise, a major pro-
ducer of flavors and fragrances, noticed that Asian herbal ingredients such us curcum-
alonga and calamus have found their way into the ice cream sandwich, a typical Amer-
ican food. Its Italian peer Gelato has also creatively infused Asian flavors into its
authenticity; among the innovations, tea flavor is emerging in the segment. We are
honored to invite Nico, the owner of “Go! Cha Cha”, a Guangzhou-based tea-flavored
Gelato shop, and Jhon, the owner of “Ice Kirin Bar”, a Sydney-based shop dedicated to
Asian and tea-flavored ice cream, to share their opinions on the tea-flavored delicacy.

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