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C Story / Binny Varghese Photo / Kerehaklu Estate
INDIA: H ow far would you go to get a good cup of talked about the same old information regarding coffee

coffee, or to learn about coffee? I traveled
production in India and how most of it is exported. And
21000 km, a journey that spanned over
this exported coffee is mainly commodity grade. But I
100+ days, a solo ride on a motorcycle, to
A NEW AGE find more about coffee that grows in my country, India. also found that the numbers associated with the export,
consumption within the country, and the people’s con-
sumption preference regarding coffee origin, seemed to
That’s when I realized that there is a lot of information
be not updated. That’s why I wanted to try and find out
I didn’t know, even though I was already part of the
country’s coffee industry. I can only imagine the gap
first-hand what people, from various parts of the country,
FOR COFFEE that lies between the coffee producing and the coffee thought about coffee and what they preferred to con-
sume. This led to amazing discoveries, meeting some
consuming community.
Every time I researched on the internet or spoke
great coffee lovers, storytellers and more importantly
with locals or friends from other countries, they always
coffee appreciators.

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