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                                                                                                                                                                     barista, who might be more interested in identifying
                                                                                                                                                                     coffee flavors for themselves or their customers. For
                                                                                                                                                                     Morten Münchow — founder and general manager of
                                                                                                                                                                     CoffeeMind  —  that  much  is  clear.  CoffeeMind  is  a
                                                                                                                                                                     Copenhagen-based  Coffee  Academy,  that  provides
                                                                                                                                                                     unique  educational  coffee  courses,  plus  invaluable
                                                                                                                                                                     research and consultancy services within the various
                                                                                                                                                                     areas of the Speciality coffee industry for both indi-
                                                                                                                                                                     vidual customers and businesses. The academy’s cur-
                                                                                                                                                                     riculum includes both SCA-certified and customized
                                                                                                                                                                     coffee education, with a special focus on quality con-
                                                                                                                                                                     trol and sensory analysis.
                                                                                                                                                                         Ida Steen is a sensory scientist and runs a Senso-
                                                                                                                                                                     ry Performance class at CoffeeMind Academy. Through
                                                                                                                                                                     individualized palate analysis and training, the class
                                                                                                                                                                     participants  learn  how  to  understand  their  own
                                                                                                                                                                     strengths and weaknesses when it comes to identifying
                                                                                                                                                                     flavors and aromas. Using the SCA Coffee Flavor Wheel
                                                                                                                                                                     during Sensory Performance was tricky for Ida, as it
                                                                                                                                                                     didn’t  quite  fit  the  needs  of  the  classroom.  The  five
                                                                                                                                                                     basic tastes —  sweet, salt, sour, bitter and umami —
                                                                                                                                                                     are mixed up with aromas in the SCA’s wheel and while
                                                                                                                                                                     there is a scientific explanation for that, it might not
                                                                                                                                                                     be practical for educational purposes.
                                                                                                                                                                         “We wanted our aroma wheel to be easily under-
                                                                                                                                                                     standable  and  the  descriptors  easily  accessible.  It  is
                                                                                                                                                                     not research-based as the SCA Coffee Flavor Wheel,
                                                                                                                                                                     but it is based on scientific definitions of aroma and
                                                                                                                                                                     taste  and  the  experience  from  years  of  teaching  and
                                                                                                                                                                     training coffee professionals in coffee aroma detection.
                                                                                                                                                                     Hopefully  it  can  be  an  inspirational  training  tool,”
                                                                                                                        A Different Approach                         Morten says.
                                                                                                                                                                         CoffeeMind’s wheel is different, as it is designed
                                                                                                                            You  might  be  wondering  at  this  stage,  what  ex-  to  be  more  practically  relevant  and  easy  to  use  in  a
                                                                                                                        actly might be the purpose of a flavor wheel. Actually,   classroom. The colors are matched with the flavor and
                                                                                                                        multiple flavor and aroma wheels exist for many kinds   aroma substance. The larger ring shows us the aromas
                                                                                                                        of food and drink including coffee, wine, cheese, gin,   and represents the orthonasal olfaction (nose), while
                                                                                                                        honey, and chocolate. These wheels provide a common   the smaller inner ring focuses on the tastes and rep-
                                                                                                                        reference point and language for industry profession-  resents the retronasal olfaction (mouth). Last but not
                                                                                                                        als  to  communicate  about  product  attributes.  As  an   least, there is a mouthfeel section in the middle, which
                                                                                                                        educational tool, flavor wheels can be used in training   is important for identifying the different ways coffee
                                                                                                                        and development, to help people understand and iden-  can feel in your mouth. “We wanted our aroma wheel
                                                                                                                        tify different flavors. Within the coffee industry con-  to be easily understandable and the descriptors easily
                                                                                                                        text, such a wheel is an essential tool for the calibration   accessible. It is not research-based as the SCA Coffee
                                                                                                                        of a sensory panel and helping coffee professionals to   Flavor Wheel, but it is based on scientific definitions
                                                                                                                        identify different coffee flavors and aromas.  of aroma and  taste and the experience from years of
                                                                                                                            As such, it is important to take into account who   teaching  and  training  coffee  professionals  in  coffee
                                                                                                                        is  going  to  use  this  wheel  and  why.  A  sensory  panel   aroma detection. Hopefully it can be an inspirational
                                                                                                                        will have different requirements to a coffee roaster or   training tool,” Morten says.





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