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Walking into a lazy Sunday brunch In Australia, cafe’s can choose live When a cafe plays music of
at another time, I was lucky enough to hear music, radio or a playlist – yet all require any kind it is to a benefit
of the patrons, or customers.
the slow sounds of live Jazz fill the air. A a music license.
man in a coat sat to my left, casually flip- This is something Giuliano feels
ping through the newspaper. To my right, strongly about: “If it’s publicly performed,
friends gathered in close quarters eagerly as in the public can hear it – you still need
discussing some topic. As the Jazz band to get a license,” she says.
These days, you can easily find plucked the notes of their instruments, the For every cafe or restaurant experi-
coffee beans with varieties such as – but cafe crowd hummed along with them. ence you have, any form of music played
not limited to – Arabica, Robusta, Liberi- On a drizzling winter’s day, I headed can have an effect on the customers mood,
ca, and Excelsa, at your local cafe. to a drive-thru coffee shop. As I sat in my and choices. If I enjoy my time at a cafe,
For some it may be a coastal vibe that car, I heard the cafe’s music float across for their ambience I am likely to come
draws you into a cafe, for other it may be to my car. Pop songs, and top ten songs back. So, if music played can enhance the
a spectacular view, or of course, delicious from commercial radio filled the air. The profits of a business, there needs to be fair
food and aromatic coffees. broadcasters debated current topics. accountability for this.
The presence of music is another key
ingredient – like the menu, or the decor
– that contributes to a cafe’s vibe.
The difference between CDs,
radio, live music or playlists?

Walking into a cafe in Perth, West-
ern Australia you can hear music in
various forms: radio, playlist, CDs and
at times, live music. So, what is the dif-
ference between them?
No matter what kind of music is
being played, a music license is re-
quired. APRA AMCOS offers music li-
censes for all types of music that a cafe
may choose to play.
Recently, here in Australia, I drove
to my local hole-in-the-wall cafe. My
body and mind were desperate for a
caffeine hit before a busy work day.
Rufus du Sol – an Australian dance
group from Sydney, that consists of
Tyrone Lindqvist, Jon George and James
Hunt – was blasting from the miniature
speaker that sat on the barista’s counter.
The upbeat music filled my ears,
whilst I waited for my coffee order in
the morning sunshine. I stood among
other customers enjoying the musical
sounds that were readying us for the
day. The barista called out with a
chirpy note “long black up for Mikki”;
and as I took leave along with my cof-
fee, I also left with an upbeat vibe.

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