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C

As a result, most of the noise you can
hear is from the grinding of the coffee beans.
As reported, one of the first testers could
use the grinder without waking up his young
daughter who was sleeping in the next room.
“Good design is meant to solve problems
like this so you don’t have to compromise,”
said Brandon.
As of now, the design and R&D have
gone through about 18 months, and KOPI DESIGNED
Deva has evolved to a 200-1000 RPM adjust- FOR SPECIALTY
able grinder housing a 5000 mAh battery,
which can grind up to 3kg of beans on a COFFEE LOVERS
single charge. In its funnel, up to 30g can be
loaded a time, and the typical retention is
less than 0.2 grams.
Such fruitful progress is down to the Low retention, true zero calibration,
teamwork of Brandon and other team mem- electronic micrometric grind adjustment
and digital control.
bers. They have consulted experts from
the specialty coffee industry and kept
rectifying prototypes based on feedback. Made in Italy since 1948
With their efforts, they picked up the most
critical motor to ensure efficient workflow
of other parts. Sara Thorsen Fredborg,
another key member with a background in
modern art exhibition, defined the aesthet-
ic direction for KOPI Concepts, including
grinder package and brand image across
social platforms.
On Kickstarter, the over 140 orders are
close to final production. In the near future,
the three finishes they promised on crowd-
funding pages - brushed metal, matte black
and white - will come out. “In my opinion, it
is impossible to design the perfect product.
You will always have to make design deci-
sions that then makes your product right for
the needs and wants of some consumers and
not quite right for others,” said Brandon.
“With the Deva, it was a challenge to find the
right balance between form, function and
workflow. It was also the most fun part of
designing it – trying to define what I wanted Mazzer Luigi Spa | Venezia | Italy | mazzer@mazzer.com
that balance to look like – and being proud
of the result.” @mazzerofficial

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