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In fact, their coffee is not bad, it is simply purchased in So often the difference between the theoretical cost of
large quantities from regular suppliers and therefore has such a a cup and the actual cost is quite noticeable, and the real in-
low price. If the owner of the coffee shop is focused exclusively come of the coffee shop is not as large as we would like.
on specialty coffee, then the price for making a small cup can In other words, when we pay for our cappuccino, we do
rise up to 50 cents. not leave so much money in the pocket of the owner of the
coffee shop: a significant part of the amount really goes to
Milk cover the costs of the establishment.

The price of milk in the store varies from 0.5 to 1 dollar. Location
Most often, the owner of a chain coffee shop chooses some-
thing from the middle price segment, that is, for 0.7-0.8 But what else affects the price of a cup of coffee? Each
dollar, “loners” prefer to take higher quality milk (for exam- city has a division into districts. If we consider the example
ple, Parmalat, which costs about 1 dollar). of Moscow then: There is a center, within the Garden Ring,
One portion of a small cappuccino or latte is made up divided into visited (tourist areas) and restaurant locations,
of about 120-160 ml of milk, meaning that the cost to fill a or as they are called the restaurant route. The main parts of
cup is approximately 11-14 cents. the restaurant center are Patriarshiye, Nikitskaya Ulitsa,
Sretenka, Dmitrovka, Kuznetsky Most. In fact, the opening
Rent & employees in these areas seems to guarantee you a certain success.
There are areas of business centers, which in turn are
Something not so obvious is that payment to café em- divided into solvent and average ones: “White Square”, “Av-
ployees, rent and other additional costs of the coffee shop are tozavodskaya”,“Moscow City”. Opening in these locations
also included into the final price of the cup. This figure will does not guarantee you a lot of money for a sky-rocketing
vary greatly from place to place, but in general, as a rule, it is success, but it will allow you to maintain stable traffic. And
about 5%-10% “per cup”. For example, a calculation if we use of course, the “sleeping” areas. Most often, these locations
coffee 13.5 UED per kg: were underestimated (before the pandemic), now opening
. Coffee-18 g (1.8% of the cost per kg) in a residential area or a complex allows you to have a stable
. Water-75 ml (1% of the cost, taking into account income and regular guests, but we must not forget about fair
the use of special water treatment), pricing in such areas, conditionally a cup of coffee should
. Work of an employee-0.5% of the cost per cup of coffee, cost 2.6-3.5 USD per 300ml.
. Electricity-0.7% per cup.
Thus, the cost of making a standard cup of Americano
is a maximum of 0.6 USD, taking into account all costs (in-
cluding good coffee); and sometimes it can be even less than
30 cents (mass market). Everything else is a margin difference,
because of which the coffee business seems to be one of the
most profitable not only in our country, but also in the world.

Something unpredicatble

But only at first glance: in fact, this is far from the
case—there are too many “pitfalls” here. The owner has to
take into consideration many things:
. not always predictable wear and tear of equipment (a
good coffee machine is expensive, but it can also break down),
. instability of customer flow,
. human factor of personnel,
. sudden changes in taxation,
. rent or sanitary requirements.

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