Page 33 - CTI81_EN

C

INTROVERT coffee shop A bit secretive (the roasters are kept as
a secret) and very beautiful: painted concrete walls, vintage furniture
and large mirrors in gold frames. The DJ booth hints at upcoming parties.
Average cost of a cup of coffee 3.5 USD/300ml.
POINT COFFEE AND FOOD Correct coffee and signature food on
Sadovnicheskaya embankment in the center of the office cluster. A
strong team of professionals and juicy beans from specialty roasters
Sweet Beans regularly gathers coffee lovers at morning cuppings. Perfect
synergy of coffee and milk, no ready-made syrups—all the ingredients
of the author’s drinks are prepared by the staff. The average cost of a
cup is 2.6 USD for 300 ml.
Drink it coffee shop A nice, light cafe with light furniture and
pillows, breakfast all day long. The coffee menu has alternatives and a
classics. Students get discounts for their own thermal cups. Average
cost of a cup is 1,5 USD - 300ml.
Coffeemania The place is not only expensive and high society,
but also is a pioneer of coffee making. No, “Coffeemania” is not a coffee
shop—it is a restaurant with a full menu, described as “drink coffee,
chat”, which in fact—courting, delicious food and coffee—does not spare
the bill. The average cost of a cup is 6 USD/300ml.
3. Coffee houses that are opened by restaurateurs: with an innova-
tive approach to the product, restaurateurs often have much more insight
and opportunities for a more in-depth discovery. Concept development,
competent selection of personnel, development of packaging, correct
choice of location for the concept etc. This is what many aspiring coffee
enthusiasts lack. In my opinion, in the future, such establishments will
develop the coffee culture in Russia, simply as they do not only rely on
the income from coffee but have the whole restaurant to back them up.

Concept COFIX It is an international chain of coffee shops with a
low fixed price for all products: coffee, fresh juice, desserts,
That’s right, not only raw materials and location set the pastries, sandwiches. The average cost per 300 ml cup is 1 USD.
price, but also, of course, the concept. 2. Coffee shops with a high average check, and a brand
On average, it is the concept that shapes the vibe that idea that is communicated to guests through a product or
will play the role in customers visiting and coming back to service: dishes, salads and more at a the same price
the establishment. FLIP chain coffee shops Flip showcases its vision of
We can consider several working concepts in Moscow. a modern coffee shop. The coffee house unites in itself not
1. Coffee shops with a low average check, which are only the atmosphere of a coffee house familiar to the guest,
usually found in subways, metro stations, train stations or but also a wonderful store. There you can find eco products
any other shared spaces: for every taste. The average cost of a drink is 4.5 USD for a
Competent coffee The chain of coffee shops in the cup of 300 ml, a dessert is 3.5 - 6 USD.
libraries first worked not very successfully, but after chang- FLOO coffee shop A coffee shop in which the guest
ing beans supplier they began to delight not only with excel- takes the first place. In this coffee shop you can not only
lent locations, but also with delicious drinks. Average cost eat, baut also buy coffee beans, capsules, instant coffee. The
of a drink 12 USD per 300 ml of coffee. average cost of a cup is 4 USD/300ml.

32 33