Page 122 - CTI81_EN

I I

It is worth mentioning that the Kor family
(owners of Warm Ice) doesn’t struggle with the
same issues because they claim to use strictly
fresh, organic, raw produce and superfoods in
the low-scale production of their frozen desserts.
Therefore, the restraints they are facing seem to
go along the lines of availability and fluctuation
in prices of raw materials they use, as well as the
high cost of manual avocado milk and fruit sug-
ar extraction.
When it comes to plant-based dairy cen-
sorship, Russian producers face similar chal-
lenges to their European counterparts (although
not quite as stringent yet). According to Ilya
Kuznetsov, it is illegal to put the w wwords “ice
cream” on the vegan ice cream label. Instead, it
has to be named in accordance with the strictly
technical definition of the product, i.e. ”whipped
oat-based frozen dessert”. Imagine if dairy prod-
ucts had to face the same legal regulations! WE WERE
Having the law expose animal products for what
they are would surely drive plant-based sales. Built For This
What Does the Future Hold for
Vegan Ice Cream?

Whether the vegan ice cream market will
reach its desired size in the next decade—only With a powerful motor, convenient controls, and
time will tell. Some are more optimistic than easy-to-remove sound enclosure, the Touch & Go
others: while Ale Kor said that the trend for
plant-based eating will come and go, and Ilya Advance is the ideal beverage blender for smaller-
Kuznetsov mostly supported this claim by saying volume shops. You’ll enjoy 6 pre-set buttons and
the market’s skyrocketing development will slow 20 recipe programs. Your customers will enjoy
down, and what will be left of it is companies
like O12, slowly developing better plant-based consistent results for their favorite drinks.
products for that same—albeit grown – niche of
plant-based enthusiasts. Meanwhile, both Nina Learn more at www.vitamix.com/Commercial.
Titova and Alexandra Irinovna—ethical vegan
business owners—expressed hope that sometime
soon (due to economical, environmental, and
ethical reasons) veganism will become the wide-
ly accepted norm, and perhaps even the whole
world could go vegan. We can only hope it does.

122 123