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I

Dallatte

Dallatte means “from the
milk” in Italian.

Many stores use stabilizer and wrong choice. She insists it is neither
emulsifier to ‘solve’ these problems. the problem of the store nor the cus-
Unlike these stores, Dallatte follows tomer. To explore the right choice,
how it operates in Italy and purchases Dallatte takes limited flavors as a way
expensive Carapina independent seal to domesticate their gelato, and has
pots to store gelato. “Of course, these launched flavors like mango pomelo
is a shortcoming of this practice. You sago. With a special interest in alco-
can’t see the gelato. But apart from hol, it has also tried flavors of IPA beer
this, there is no downside. We think and noble rot wine.
it is professional and responsible for “Australian botrytised wine (noble
our customers.” Added Iris. As for rot wine) is not a traditional flavor in
samples, Dallatte makes no difference Italy, but a novelty of our relentless re-
from other stores and encourages search. We focus on sweet wine that girls
customers to try the flavor they want love and cooperate with a wine supplier.
before they make a choice. We finally create this popular flavor
When it first came to China, according to freezing resistance and
Dallatte replicated all the flavors in its flavor performance of wine.” Another
Italian stores. In the up to 30 flavors, research effort is for sugar content. As
there were many unfamiliar ones to Italians have a sweeter tooth than Chi-
customers not coming from the boot- nese, Chinese customers may find the
shaped country, like common herbal authentic Italian flavor fascinating at the
flavors such as violet, lavender and first bite, but struggle to finish a whole
rose. Iris told us frankly that the inten- scoop of gelato. Iris shared Dallatte’s
tion to attract customers with varied tactics to find the ideal sugar content.
flavors was let down by “choice paral- “Lemon water is available in our stores.
ysis”. New customers often felt lost in When customers ask for lemon water, it
front of so many flavors, and finally means they start to feel too sweet phys-
just picked traditional flavors that they ically. Based on this, we made a large
felt familiar with. adjustment in 2020.”
After operating for a while, Dal- While respecting Italian gelato
latte decided to limit flavors to around culture, Dallatte seeks to be humble
ten, regularly change flavors, and and friendly to Chinese customers.
adjust according to season and cus- “We don’t want to be arrogant in this
tomer preference. “We must make easy and delicious process, like launch-
When we brought our brand to China, the sure that all regular flavors don’t go ing unfamiliar flavors without second
thoughts and resisting adjustment to
wrong. Even if a customer closes his
first thing we did was not developing recipes. eyes and picks a random one, they sugar and fat content. We want to keep
wouldn’t feel bad and regret it.”
the high-class feeling of Italy. We don’t
Instead, we want to provide authentic gelato. come not from poor flavors, but the provide something self-righteous and
Iris believes some bad comments
give a sense of distance.”

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