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Tea Bonbon Designed for Youth want to give young Chinese tea a tiny Take the tea candy out of your pocket
sense of surprise and excitement, just like
In modern days, the routine of tea how you feel when you opened candy and share it with your friends. This
is barely changed: it still shows up with wrappers as a child.” With the belief of
the verb ‘savor’ in Chinese, and the tea “simple is full”, Siyi decided to adopt a simple way sounds warmer.
name normally comes from its place of simple brewing method: just take off the
origin. For most of the young, tea is wrapper and throw the tea ball in hot
something with distance. However, Siyi water. She once planned to design a pro-
doesn’t give up bringing tea to young- fessional tea brewer, making sure every-
sters. She believes a lower entry for one can make a cup of high-standard tea.
specialty tea would raise awareness and Yet she gave up the idea as she recalled
understanding of tea, and thus designs that her parents just added random
her products for fast consumption. amount of water which they felt right.
Such cultural DNA and extra learning
Scenario-based Functional requirement for customers made the tea
Tea for Conditioned Reflex Instead brewer not a good idea. “Take the tea out
of following the mainstream to define of your pocket and share it with your
products with flavors, TPlays chooses friends. This simple way sounds warmer.”
scenario-based labels like “Good Morn-
ing”, “Brainstorming”, “After Lunch” and Artistic Interpretation to Re-
“Sweet Home” to better resonate with duce Life Stress With a moniker of
customers. For example, “After Lunch” ‘dragon ball’, TPlays joins hands with
would be a perfect drink for a fitness other IPs like Taki Taki, HEMASHOP and
trainer, as the fresh flavor of hawthorn RISHIJI in its fast-consuming journey. Its
and jasmine can remove the heavy feel- cross-boundary work “Great Artist Se-
ing of a high-calorie and high-glucose ries” with Santu Song, an artist in Shen-
oily lunch, creating a physical and emo- zhen, is a hot topic on digital commercial
tional comfort. “Sweet Home” with rose platforms. As the founder, Siyi always
aroma has healing power at night. The stands with youngsters to choose fash-
name has a psychological effect and ionable and fun partners. The packaging
echoes with the feeling of drinking it. It for four trademark products—FUDING
silently delivers the message that you autumn white tea, Lixiang wild black tea,
need tea and makes you want tea.” Besides, Jasmine tea in Hengxian County and
TPlays has novelty recipes that helps it Huaxiang Qilan oolong tea—are decorat-
stand out from the crowd, like integrat- ed with remade versions of famous
ing chewy ingredients like hawthorn and paintings like Girl with a Pearl Earring,
ginseng into tea to make it easier to in- Thorn Necklace and Hummingbird, Sun-
take, and using special fruit (siraitia flower and La Grande Odalisque. With
grosvenorii) to make tea sweeter. cute art and Chinese tea, they can grace
your office desk and your mood, giving
Candy Shape to Trigger Child- you a small stress-free space. “I don’t like
hood Memory Because of her family’s toeing the line and I want to have some-
restriction on junk food in her childhood, thing different every day.” For Siyi, the
Siyi grew up to be a passionate collector regular change of packages and flavors
for snack souvenir cards, and always feels makes customers stay with tea. She once
happy when she receives fortune cookies even planned to sell Tea Bonbon in
with warm messages in Chinese restau- gashapon machines. “As a tea product
rants abroad. These little surprises dress with Chinese DNA, Tea Bonbon can get
her tea products with candy wrappers. “I popular in many fun ways.”

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