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T

White Papers of New- Compared to its counterpart specialty coffee, which is still in the third
style Tea Drink wave, the booming new-style tea drink seems to have a better
performance in phase iteration and segmentation.
As one of the typicla brands, Nayuki
has cooperated with 36Kr and
CBNData and launched the annual
report two years in a row.

APPROACHING

VERSION 4.0

Iteration of New-style Tea Drink

T ea drink is still ahead of the pack in its white-hot competition

with coffee, as the long-time twofold gap of market scale in
China between the two remained in late 2020 (442 billion CNY
of tea drink versus 215.5 billion CNY of coffee, according to
CBNData). The leading position is further enhanced by the ongoing Version
4.0 of new-style tea drink, a stage “centered on IP-based experience stores
with multiple scenarios including tea, coffee, alcohol, food, cultural products
and environmental protection”, as reported in the New-style Tea Drink
Consumption White Paper 2019 by Nayuki and 36Kr. Compared to its
counterpart specialty coffee, which is still in the third wave, the booming
new-style tea drink seems to have a better performance in phase iteration
and segmentation.

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