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I

The reality is

that some- times

getting my kids

fed and happy is
more than enough

and we’ll leave

the greens for

tomorrow.

Levison herself has encountered many troubles about children’s welfare. Peekabo has teamed up with the
during the fundraising process. She could still vividly re- No Kid Hungry, a non-profit organization which focuses
membered when she tried to seek the advice of a respect- on end child hunger in America, to ensure all children get
ed business school friend. The guy asked her why she the healthy food they need every day.
wanted to build this company as “her (your) husband does Levison believes that a successful business should
well and she is (you’re) 8 months pregnant with a third not only mean growing numbers in revenue, but it also
child.” He told Levison that people will not invest money should provide a sustainable economy, a more equal work-
to a pregnant founder. ing environment and some give-back to society. Grateful-
“I was so deflated and then so enraged. But it wasn’t ly, Levison is not alone. The study from the American
my first time being underestimated and nothing fuels my Communities Trust shows that women reinvest up to 90%
passion more,” said Levison.Because knowing all the dif- of their income into their families and communities, com-
ficulties women business owners are facing, Levison has pared to 40% for men. As more women business owners
put much effort into supporting women in the workplace. appear, they will help build a better working environment
For example, she will introduce other women-owned busi- for the world.
ness on the Peekaboo website. Now, let’s get back to the beginning. When we’re
She said: “As a certified Woman-owned business, we talking about ice cream and women, what will come into
firmly believe in supporting and promoting women in the your mind? From now on, we hope that it will be great
workplace. We are a certified B-Corp, which also shows women ice cream owners who make ice cream with love,
our commitment to diversity in the workplace.” instead oft sad heart-breaking girl eating ice cream after
Apart from supporting women, Levison also cares their break-ups!

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