Page 13 - CTI75_EN

C

THE

BusinesS

OF

B S
u s i n e s

A s an owner, regardless of your business type, it cafes and coffee brands have turned on survival mode.

Just like Hidenori Izaki — the 2014 World Barista Cham-
takes more than just passion and energy to make
your brand known and survive in the competi-
tive market in one region, not to mention that pion from Japan — shared, “Finance is the key to extract
fuel for a company to move forward... In January I realized
across the globe if you are a multinational. The world of that the pandemic situations are getting real so that I was
coffee never lacks innovation or competition. Only by adopt- quickly financed and cut off all the unnecessary costs
ing new concepts and strategies in business and management, immediately to turn my switch from aggressive mode to
branding and marketing, product design and development, survival mode.” So, to run a successful business, what do
or simply services can more and more coffee shops and you need to consider? How do you turn theory into prac-
brands start to benefit from their ideas and creativity and tice to make money or fame? Where are your target audi-
succeed into the future. ences? Why do your customers like your products? Here
During the times of the coronavirus pandemic, many are some of our find-outs.

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