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important was certainly tied to a social saving time and money. The machine
issue: a woman, my mother, was leading sized for companies was able to get up About BEZZERA
Bezzera. In those years in Italy there to 6 delivery groups, but there was
For more information visit
were prejudices about women in a work also a smallest one with only 2 deliv-
www.bezzera.it
place, so it was impossible to see a ery groups. The big one was able to
woman leading a company. My mother, dispense 1.5 liters of coffee in matter
a strong and determined woman, had of seconds… it was awesome!
been struggling in a prevalently male
chauvinist market, but the main prob- Luca, let’s get into the heart of
lem was not that. The biggest difficulty the internal production. What
faced was ruthless competition with the do you produce in your compa-
emergence of big coffee machine’s ny in Rosate?
companies. These companies allowed
the purchase of machines with 36 As my father said, we are the only
months payments. This was unthink- company in the industry that can boast
able for a small business like ours. The of an internal production that accounts
Italian market was saturated, so I real- for 80% of home-made components.
ized that I had to leave the country and This means quality, control, product
redirect my energy to new horizons: the safety and service; none of our compet-
company had to start selling abroad. It itors can boast about figures like this.
was a virgin land to explore. Entering into more specifically, let’s Luca, what are the opportuni-
start with the raw material: the metal
Is there a machine that you feel sheet. The materials are brass, steel, iron ties and challenges that fu-
particularly attached to? and copper. Copper sheets are cut, bent ture brings?
and soldered in the sheet metal division:
The first machine produced these materials will become the bodies First of all, we always focus on
under my management was the and the boiler of the machines. Copper quality and innovation. In order to prove
it, let me tell you about the last machine
“Res-Nova” (n.d.r. from Latino “New tube mats, on the other hand, are bent we designed and produced, Arcadia. This
Thing”). The “Res-Nova” was in- and welded into the pipes department is an extremely reliable machine, charac-
stalled, among others, at the Pirelli to be transformed into the tubes and terized by advanced technological solu-
factory in Milan and Turin and at Fi- components of the hydraulic system of tions that can satisfy even the most de-
umicino Airport in Rome for Alitalia. the machines. The brass components manding users. The big challenge today,
This machine allowed instant delivery are realized in a specific work area in the coffee machines world, is the Asian
of exquisite coffee in large quantities dedicated to them.
market. In these countries, thanks to the
spread of chains like Starbucks, the pub-
lic has been converted from tea to coffee.
This process represents a great opportu-
nity and an important growth prospect
for Bezzera. The challenge lies in inter-
cepting the tastes of the population of
those countries and then to produce
machines that meet their needs, it is
therefore a matter of intercepting and
interpreting the needs of a new market
by combining them with the quality and
tradition of Made in Italy. Our most im-
portant markets currently are: China,
South Korea, Australia, Iran, Saudi Arabia,
Dubai and Germany, which is our most
important European market.

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