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T Tea

The Future towards Coffee Leaf tea, more con-
venient, easy to approach and with
Because of the unknown a smooth taste that reminds of clas-
health benefits until a few years sic tea without any bitterness. This
ago, the leaves were not consid- unique product also attracts coffee
ered for anything but biomass, drinkers looking to reduce their
but this is all changing now. caffeine intake, and usually confused
We can help by the world of tea and the old fash-
Why it is not as famous as ioned image of the brands in that
coffee beans? to develop space. We sell boxes of 15 biodegrad-
able tea bags for $11.99 each in over
coffee regions, 700 stores in North America and are
Probably due to the initial
grassy taste of the leaves when exploring markets all over the world.
they are simply sun-dried, and not
which is the easiest and com- In the future, what’s the most
mon way to consume it tradi- just have a important thing for Coffee
tionally. When introducing Leaf Tea?
further processing techniques, temporary fix.
the tea reveals complex flavors We’re only seeing the tip of the
that compete with other teas. iceberg now. Coffee Leaf tea has a
huge potential, considering it responds to origin, varietal,
How is it usually consumed nowadays? Is it a sus- terroir, climate just like tea and coffee. The different crafting
tainable business? Who buys the product and for methods can also create unexpected taste profile, mimicking
what price? those of traditional teas with a twist and creating whole new
flavor profiles. It will take years before we can explore a
We have been growing sales year over year since starting comprehensible range of the coffee leaves’ flavor range, and
selling in 2015, and are seeing a generational shift from tea that’s what is so exciting about this category.

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