Page 79 - #63 eng 电子版

There are many ways
to blend together
the past and the future.

ment has changed direction to show more
of a pleasant picture rather than social But only one instrument
problems as a result of changed social brings tradition and innovation
status of a working woman. right into your cup.

The Future of Coffee Mix

According to the results of a 2017
study by the Ministry of Agriculture, as
the rapid growth in consumption of
brewed coffee, total sales of the instant
coffee mixes in Korea down almost 20
percent from the previous 5 years. Then
the development of the premium line
products becomes the main issue of the
coffee mix market. Even though the orig-
inal flavor coffee mix products still have
major market share, consumption prefer-
ences among younger coffee drinkers and
a ‘coffee shop culture’ are shifting the
trend. Therefore, instant coffees made
with freshly roasted beans are made for
the young generation who seek conve- Manual Control Digital Control
System
nience and taste of freshly-brewed coffee. The time of System
4,3” touch
And recently, the growth of instant coffee pre-infusion display with fully
in Korea has been carried exactly by this and extraction is automated
kind of premiumization. As the quality of in your hands programs
the coffee mix improves and is marketed
to the consumers as a higher quality prod-
uct, there is a good chance that coffee mix Photo: Matteo Valle
will maintain its current popularity.
To sum up, the early stages of South
Giugiaro
Korea’s coffee industry growth was due to Design
citizens’ necessity for fast caffeine boost,
no matter what kind of quality. However
recently, instant coffees are no longer just
a fast energizing drink. As the Korean
coffee market grows in general, there is a
bigger demand for a better quality prod- Faema E71.
ucts and instant coffee is not an exception The best interpreter of master coffee artists.
here. Contantly adjusting to consumers’
needs, coffee mix has all the chances to The perfect blend between tech
be a market leader in a highly competitive and tradition has found its shapes.
South Korean coffee market. Premium The natural evolution of a classic
quality combined with easy and fast prepa- icon such as E61, is finally here.
ration, isn’t it a recipe for success?
E71, studied and designed for all those
who seek perfection and superior quality,
with every sip and every cup of coffee.

e71.faema.com

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