Page 64 - #62 eng e-mag

c People

Could you tell us has been in Asia. You can see this
more about your new place’s potential in every global event,
You have to position in Starbucks even during WBC you always notice
Japan, Taiwan, Hong Kong and China.
and upcoming proj-
be ready to ects in China? It is partially due to the Asian culture
and their passion for studying new
China is the big- things: they jump in and they just at-
adapt, expose gest international tack in terms of absorbing as much
market for the com-
knowledge as they can so they are
yourself and be pany right now, here very excited to work in this industry.
the sky is the limit.
Where in the US coffee is just a job
constantly ready We have a lot of other to pay the bills.
cool projects coming
up with R eserve What does it take to become a
to whatever the brand, so there would Coffee Training and Education
be other flagships. In
Manager?
next big thing is. China we are very fo- Passion is the biggest thing, es-
cused on elevating
Chinese coffee so it is pecially in Starbucks, they are just
globally sustainable looking for people that live and
and there is global breathe coffee. Then I would say the
market demand for technical side of coffee is very impor-
local coffee. tant, especially in Asia, where certi-
Chinese coffee is completely new fications are highly valued. Also you
to the market and the fun part about it have to be agile because the industry
is that there are so many hidden gems is constantly changing and faster than
out there, something you would not anywhere in the world, I would say.
expect. This year we launched Reserve So you have to be able to adapt and
coffee from Yunnan, which was huge for constantly be ready for whatever the
us because the process of becoming Re- next big thing is and for new chal-
serve coffee is quite strict and it is a very lenges. Like one day you finish your
small lot of coffee so we only ended up Q-Grader certification and next day
producing about 475 250 gm bags. And you start Robusta Grader program. So
we feel very strongly about the potential you have to expose yourself to every-
of Chinese coffee. I think people start to thing what is going on.
respect it more and more, which is what
all we really want. You seem like a very busy person
not only with work but also with a
Is it the first time for you to be a head lot of sports and traveling. How do
trainer? What excites you in the new you balance and find time for ev-
position? erything?

I started out in training and educa- For me it is just a part of the
tion, but more focused on the B2B side lifestyle. Every time I travel I try to
of the business and then I got more find something, whether it is rock
focused on quality side and that’s climbing or paragliding, whatever
where I got my Q-Grader certification the region is known for. It might
from, then I got more interested in sound like a cliché but “Work Hard,
SCAE and SCAA certifications. That is Play Hard” works perfectly here. I
how over time I got more and more feel very lucky to work in the indus-
focused of technical side of the whole try that I can be very passionate
process. Before working for Starbucks about and I try to exemplify this in
I also had my own business focused on every aspect of my life.
Graduated in International Business and
Chinese, it seems that Courtney was made training and education.
to work on something very unique in Asia, For now I have been working with Did you do any sports profession-
just like Satrbucks Reserve in Shanghai. coffee for 13 years and most of my career ally? What does sport teach you?

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