Page 79 - #47 English

Hand&Heart efficiently runs with understand coffee, and the coffee industry their customers, and we want to support
3 staffs during weekdays and 4 in the will grow naturally. that. It’ll also help local coffee industry
weekends, with owners taking turns on In the future, Hand&Heart will be grow. Everyone in the industry, from coffee
different days. Staffs are constantly trained increasing its coffee bean offerings and growers and roasters to brewer, are highly
to emphasize the knowledge on different expand its product range to brewing equip- determined to serve the best product, but
aspects that affect coffee taste. However, ment. “We are also interested in coffee it’s up to consumers to open their mind and
hand-on training is still the most important roasting. We want a roasting machine to try our coffee.”
traing. “The staffs know they can brew experiment on our own roast. However, For potential café owners, View
any coffee they want to drink. Whether we are happy with our current situation said, “If you want to open a café that serves
it’s good or not, they have to finish the and there would be no major movement coffee only, you’ll need a unique, crystal
cup. They have to practice if they want anytime soon.” clear concept and vividly express that
to drink good coffee (Laugh).” concept. Beside unique charm, your coffee
Open Your Mind needs to be high quality and standout from
Connecting Coffee and People From View’s perspective, Thai cof- other coffees. In short, you need a unique
Hand&Heart’s 2 groups of customer fee industry has grown tremendously, the concept and you need to be innovative. If
are coffee lovers, who View wants to give people are paying more interest in coffee, you just copy a café you like, we’ll have
them different experiences through filter and cafes are working together to edu- similar cafes everywhere. Take your time
coffee, and customers in general. “Different cate consumers. “Café entrepreneurs are figuring out how to create something dif-
coffee has its own different character. We growing up big and strong by helping one ferent from what the market has today, and
don’t want people to attach the word ‘bit- another. From our coffee plantation visits, give the coffee industry a new dimension.”
ter’ to coffee since not all coffees are bitter. we realized that quality coffee plantations
The complexity of coffee taste depends on are growing in number. This growth let us
many factors. Identical coffee bean brewed believe that Thai coffee industry is truly
differently yields different taste. Most con- growing at an enormous pace compared to
sumers still have very little awareness on a few years ago. Beside the growth in the
filter coffee. That’s why we need to provide café and the production part, consumers
them the information. Hand&Heart has are now more curious about different type
a staff dedicated to educating customers of coffee.”
through friendly talks and suggestions. We In addition to the immense growth,
are glad to be welcoming more and more View wants to see more consumers support
customers who are interested in learning in local coffee beans and local cafes. “I’m
more about specialty coffee. It’s now up not saying you should not go to foreign
to us to communicate and connect coffee coffee chains. We see tremendous deter-
and the people,” View believes the bet- mination of local café owners in crafting a
ter café communicates, the better people good cup of coffee and communicating with

Special Thanks
Makawan Kitchakanon
79