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Nordic Coffee Champions tributors in making Scandinavia a place for As he lives up to his reputation, Fritz
Despite the varying views of how Specialty Coffee since early on and is still Storm works successfully in coffee industry
coffee should taste according to people amongst the finest in Oslo, Norway. for almost twenty years. He has many train-
preferences. The Nordic Countries creative At JAVA, the interior is simple at ing classes and has coached many appren-
roasting style has reached world’s accep- best, with just a few stools along the win- tices. Many of his apprentices made it to
tance. Its submissions to coffee competi- dows and one wall, it is a compact cafè and many world’s championship competition,
tions have earned champions in many of during summer customers gather outside like Miki Suzuki, his student from Japan,
the world’s coffee competitions including: and fill up the chairs on the sidewalk out- reached the 4th place at the 2012 World
World Barista Championship, World Brew- isde. The exterior is hard to miss, with its Barista Championship. At his training, he
ers Cup Championship, and World Cup enormous windows and tiles. JAVA, offers once quoted: “My testing methodology has
Tasters Championship. their black coffee batch brewed, or brewed a strong emotional focus. I don't use any
The World Barista Championship to order using a variety of different meth- formulas with evaluations based on certain
was first held in the year 2000, and from ods including syphon or Hario V60 pour predefined criteria, rather I prefer to look
then, until today, there were altogether over. MOCCA, by contrast, is a quiet oasis into personality. My goal is not to teach you
seven champions from the Nordic Coun- unlike a busy café like JAVA, an excellent some special tricks. The trick is to discover
tries. Not only they are champions, but place to relax and unwind. Black coffee is something that you already have. Humans
also they showed the world their strong all brewed to order using the all sorts of often need to open up emotionally in order
individualism in their specializations with methods at your preferences. At MOCCA, to reveal themselves. So, there will be tears,
coffee. Below, is the updates on the cham- KAFFA store is just next door, it is a show- too, — Fritz Storm”
pions updates and successes. room for the various selected products and Not only he contributed in teaching
wares. JAVA, MOCCA and KAFFA have and being board members of so many world
played an important role with regard to coffee’s organization, he also owns a café,
World Barista Champion 2000 Nordic coffee culture. They helped create Conzeptual Coffee. Its mission is to satisfy
(Monte Carlo, Monaco) Nordic style of specialty roasting: “high customers by serving them an outstanding
Robert Thoresen, Norway quality and transparent coffee with a defini- cup of coffee with a world of flavors and
JAVA, MOCCA, KAFFA tive sense of place.” aromas. Not only it is a café, they also take
(www.javaoslo.no) care of the total coffee solution where cus-
tomers are supplied with beans, installation
World Barista Champion 2002 of machines, and offering all you need to
(Oslo, Norway) open a café solution.
Fritz Storm, Denmark
The Barista Camp, Conzeptual Coffee World Barista Champion 2001
(conzeptualcoffee.com) (Miami, United States)
Martin Hildebrandt, Denmark
(www.kontracoffee.com)
World Barista Champion 2005
(Seattle, United States)
Troels Overdal Poulsen, Denmark

And this is our first ever Champion
of the WBC. Thoresen holds many titles; in-
cluding the first WBC Champion, a profes-
sional coffee cupper and frequent member
on international juries such as COE (Cup of
Excellence competition), yet continuously
seeking to understand the intriguing ways
from bean to brew. While he was as an
architect in San Francisco, Thoresen saw
how the modern café culture was establish- Fritz Storm, from Denmark, is a pro-
ing itself there, and was inspired to create fessional coffee expert, coffee consultant,
something similar in Norway. With JAVA, barista coach and trainer. He now owns
opened 1997 in Sankt Hanshaugen, Norway, many massive titles in the coffee industry
Thoresen wanted to create a so-called “third like: Chairman of WBC Certification Com-
place” – an informal social arena outside of mittee, Supervisor for the head-judges at
the two primary places: home and work. He the WBC, board member of the Danish
now owns: JAVA espresso bar, MOCCA cof- division of Specialty Coffee Association
fee shop & micro roasters, KAFFA roasting of Europe, Certifier of WBC judges, ones
company, and KAFFAbutikk bean outlet & of the co-founder of The Barista Camp,
public tasting room. His shops and roasters Member of the board of directors World Martin Hildebrandt and Troels
are the pioneer of coffee establishments in Coffee Events, and the founder of the coffee Overdal Poulsen are ones of the co-founder
Norway, thus they have been major con- company Conzeptual Coffee. for Copenhagen Coffee Academy (CCA)
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