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Cover Story
Story by Coffee t&i Thailand
Nordic the “Coffee-holic”
© Erfphotog | Dreamstime.com - Nyhavn - Copenhagen, Denmark Photo
Introduction Championships are from the this region as well. A region
Hej Hej! Meaning “hello” in Swedish. Not only in which the format for the World Barista Champion-
Nordic countries are famous for Ikea sofas, food in tubes, ships, was formed by Norwegian, then first held in 2000
and Volvo cars. Some of the world’s famous music bands in Monaco. As with most countries who are gifted in
are also from here. For example, ABBA from Sweden, their craft, the history and background of their coffee
The Cardigans from Sweden, Kings of Convenience from culture along roasting styles are just as complex, often
Norway, Björk from Iceland, and Michael Learns To Rock times bewildering. Later on this article, we will talk about
from Denmark! Denmark, where wind power is rising the World Barista Champions and the World Brewers
and the gorgeous armchairs are as plentiful as the herring Cup Champion successes, coffee shops, and roasteries.
fish. Finland, gave us Angry Birds and womb chairs! More Their contributions to the coffee industry are just as ac-
incredibly, they are happy! One of its countries took second complished. Sophistication often comes with a greater
place in the World Ranking of Happiness (Iceland) in 2012 demand from the norm. In a region, consumption per
to 2014, their neighbors, in the surveys for decades, scored capita is the highest in the world, which may give some
just as high. hint as to their developed taste for good coffee. From this
When it comes to coffee, it is interesting to note it is goes without saying to see how their baristas impact
that the people who won the most of the World Barista’s the world of Nordic Specialty Coffee.
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