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Catch up

Death WIsh
2016 small Business Big Game Winner!

Besides edgy name and bold packaging, Death Wish Coffee has proven
itself for not being just any cup of joe. This small company from Round Lake,
New York, has recently won the annual competition Small Business, Big Game’
hosted by Inuit Quickbooks, and has been granted a free 30-second ad spot
during the third quarter of the most - watched event in the U.S., Super Bowl 50.
Death Wish Coffee’s commercial interestingly compares its coffee’s bold taste to
a crowd of Viking crew ferociously rowing their ship through a storm and finally
ends up in the Death Wish coffee cup engulfed by a man from the 21 century.
st
As Super Bowl commercial spots are golden opportunities for any business to
advertise itself to more than 100 million people watch the game each year,
the air time is so extremely costly that only high profiled companies can afford.
The founder of Death Wish, Mike Brown, has expected a big jump in his
business even if half a percent of the audience decided to buy a bag of his coffee
after this Super Bowl spot was released.

coffee flour
It’s time

for Naturally Caffeinated
Baked Goods! World’s Oldest tea

Good news for all caffeine fans! Your wish for Now, it is clear that the world’s
truly caffeinated baked goods has been granted since oldest beverage is tea! Recently, re-
Professor Daniel Perlman of Brandeis University has searchers of the Chinese Academy of
successfully invented coffee flour that can be used in Science has found the remains of tea in
making bakery products. Unlike other synthetic the tomb of Liu Qi, the forth emperor
caffeine sources, the coffee flour is natural food of the Han dynasty. The tea leaves were
made from finely milled par - baked green coffee gathered from burial pits around the
beans. There are several benefits of consuming food tomb at Han Yangling Mausoleum in
made with coffee flour. Since the flour contains 2.5% Shaanxi Province. Since Liu Qi died in
caffeine by weight, it can be used as an enhancing 141 BC, the buried tea was determined
ingredient to provide natural caffeine boost to your to be at least 2,100 years old and identi-
food. By mixing just 4 grams of this flour with any fied as the oldest physical remains ever
regular flours of choices into your bakery products, discovered. The report has revealed that
it was comparable to drinking an actual cup of coffee. tea did not naturally grow in the area of
The caffeine received from foods made with coffee the tomb. This proved that tea was luxury
flour offers you a more sustained release and product and was valued so much to be
longer - term stimulation than the caffeine received buried alongside important people in
from drinking a cup of coffee. Last but not least, this ancient Chinese culture.
user - friendly ingredient has high antioxidant called
‘chlorogenic acid’ (CGA) which helps your body
breaks down glucose more quickly.

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